Information Architect - London, United Kingdom - Birchlake Recruitment Ltd
Description
Deep knowledge of managing big data to manipulate, organize, and create suitable categories to correspond to the content, to create consistent information content to design Information Architectural systems.
- Knowledge of the Media Production terminology and production processes for cross media.
- Knowledge of creating logical flows and software such as omnigrafle, balasmique, etc.
- Capacity and experience to create creative copy for digital media based on strategic requirements and brand specifications.
- 3+ years experience in managing and /or creating big data Information Architecture.
- 3+ years working in a digital creative agency, or other media sector dealing with digital media, marketing, and campaigns
Primary Responsibilities:
- Enhance the information architecture for a global SharePoint content distribution solution and the company's website
- Audit and review the current information architecture and make recommendations for areas of optimisation and improvement at a tactical and strategic level
- Present usercentred and dataevidenced IA solutions/changes which support customer needs, identified business needs and marketing strategy goals in harmony with the overall UX strategy and goals
- Research and analyse user needs, site analytics, preferences, objectives, and working methods
- Study the target audience, how users consume content, including data categorization and labeling use this to drive recommended IA solutions
- Understand the key concepts/objectives of our platforms, existing architectural scheme, information structure and features, functionality, and userinterface design in consideration of any recommended IA changes
- Engaging with focus groups
- Create user scenarios; preparing data models; designing information structure/hierarchy, workand dataflow, and navigation; evaluating information representation, categorisation, and classification
- Optimizing navigation and search
- Review and improve metadata effectiveness and quality
- Create IA content that communicates the appropriate specifications (look and feel, behaviour, etc.) to developers, content contributors, and testers
- Prepare IA mockups and wireframes when required
- Create overarching IA models and concepts
- Implement an agile Information Architecture review process that augments and is complimentary to the SharePoint and company's website change management processes in place
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