Marketing Executive - Eccles, United Kingdom - Appoint-Ed Support Staff Ltd

Appoint-Ed Support Staff Ltd

Verified Company

Eccles, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Do you have experience of Social Media Management, Event Planning and Content Creation?

Are you tenacious and proactive?

And great at building relationships with staff?

Are you looking for a role with the right balance of autonomy and support?

Do you want more training and development in 2023?

Is it important for you to work in a motivated team that genuinely enjoy coming to work?

If so, this might be the role for you

We are working with United Learning to find them a Permanent Marketing Executive to join their team at Salford City Academy.

United Learning have a great reputation as an employer who invests in training and development. Salford City Academy is a forward thinking 11-16 school staffed by a committed and welcoming team.

You will be part of the Salford Marketing hub alongside 3 Marketing Executives at neighbouring Salford schools, reporting to the Area Marketing and Communications Manager.

You will manage communications for Salford City Academy raising awareness of the school'sacademic excellence and offering for students, maximizing the number of student admissions by co-ordinating effective campaigns, and elevating the school's reputation within the local community.

This role would suit someone with at least one year's experience of managing social media and creating great digital content.

Important Details:

Salary is £21,223 £26,20
The role is all year round
37.5 hours a week Mon to Fri
Support with further qualifications
Network of staff sharing best practice (11 schools across Manchester and Salford)
Outstanding public sector pension with the Greater Manchester Pension Fund. 18.6% employer contributions
Large, supportive team
Opportunity for progression
Reward scheme including cycle to work, childcare vouchers, retail, and leisure discounts

Duties of the Marketing Executive:

Acting as the brand guardian and working to brand guidelines for all communications and platforms
Working with the Area Marketing and Communications Manager to deliver strategies that will increase pupil numbers
Project managing multiple campaigns and events, liaising with staff
Managing the digital marketing for the academy via website, social media, internal TVs, and other platforms ensuring consistency of branding
Managing the updating of the academy calendar
Ensuring marketing materials represent the academy branding and promote a professional brand image
Developing and managing the academy brand's social media identity
Creating written and visual content across several social media platforms
Increasing social media engagement across platforms
Monitoring KPIs such as link clicks, likes, and other metricsof social media marketing campaigns
Owning the academy website
Coordinating website compliance
Auditing the website content on a regular basis with the Area Marketing & Communications Manager
Ensuring the website is an effective tool for the recruitment of prospective students and staff
Developing a library of highquality photography and video for the promotion of the academy
Writing compelling content for the website blog, newsletter, and press releases to raise awareness of the academy
Designing professional high quality marketing materials to support the communication of key events in the school cycle including admissions, transition, options, parents' evenings
Supporting the primary liaison network with high quality marketing materials ensuring all planned activities are monitored and evaluated
Editing, proofreading, and improving content supplied from key staff members and external agencies/organisations
Utilising relevant communications channels to broadcast communications effectively to different stakeholders
Working with United Learning's press agency to write and distribute releases and develop media contacts
Managing events for academy hosted events, ensuring good promotion, and maintaining a network contact list of external parties and attendees
Leading the project management of and attending all PR and student recruitment events

The Marketing Executive Must Have/Be:

Extensive experience of social media marketing for Facebook, Instagram, Twitter & LinkedIn
Experience of event planning
Strong writing skills
Great organizational skills i.e., ability to monitor multiple platforms and juggle several projects concurrently
Flexible attitude towards work
Excellent interpersonal and communication skills
Excellent keyboard skills
Ability to work to deadlines, prioritise workload, work as part of a team and take direction where necessary
Educated to GCSE level including English and Maths at Grade C or above.

An Advantage but not Essential:

Educated to A Level or equivalent
Hold a relevant marketing degree
An understanding of relevant legislation concerning Safeguarding
Experience of working with a social media scheduling platform
Ability to study and interpret marketing analytics
Knowledge of Canva or Acrobat Professional, including Photoshop, Illustrator and InDesign or similar
Experience in working with a website CMS and updating and maintaining website content
Experience of content creation e.g. iphone photography, video, blog writing

If you are the Marketing Executive that Salford City Academy are searching for, let's talk.
**Please send your CV via this ad or call the Appoint-Ed office and speak with Kellie.