Marketing Executive, Events - London, United Kingdom - BMJ

BMJ

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Why work for us?

Help us create a healthier world. We are a global healthcare knowledge provider. We publish The BMJ, one of the world's most impactful medical journals and over 70 influential speciality journals. We offer digital tools to help health professionals worldwide tackle critical healthcare challenges. Find out more about us here.

Flexible Work and Workplace Perks

Flexible work available to all employees: Remote first; Core hours; 9day fortnight
Discounted onsite gym and fitness classes

Generous benefits

Generous doublematching employer pension contribution, up to 12%
Discounted dental and travel insurance
Seven x salary life assurance cover and a generous income protection package
Discounted gym membership, cycletowork and season ticket loan
Discounts for retail and leisure products through yourReward

Work-life balance and wellbeing

Twentyfive days holiday + bank holidays + a BMJ Day off.
Additional holiday through long service; buy up to 5 additional days
Leave for moving house, volunteering or getting married
Concierge service Seniorcare by Lottie

Equity, Diversity and Inclusion

Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company priorities
We believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry.
If you are from an underrepresented or historically marginalised community, we are particularly interested in hearing from you.
Join our employeeled networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Wellbeing, Parents and Carers and Age.
Disability Confident Committed employer

Learning & Development

Personal development plan
Mentoring scheme
Career Coaching
Opportunities to pursue professional development

Job Overview

Job Title:
Marketing Executive, Events

Contract:
Permanent / Full-time

Salary:
£40,726 per annum

Location:
BMA House, London - UK (Hybrid)

Application Closing Date:
Friday 14th June 2024

Job Purpose
BMJ is one of the world's leading healthcare knowledge providers.

The BMJX team runs a range of international and national healthcare events. These include large-scale international conferences, awards evenings, round tables, national conferences and webinars.

We have an exciting opportunity for a Marketing Executive to join this busy and close-knit team.

The role will predominantly focus on the International Forum on Quality and Safety in Healthcare but will also be involved in other events in the portfolio as required.

You will support the team in meeting their objectives to bring in poster presenters, attendees, and speakers by implementing effective, multi-channel marketing campaigns.

This role requires an excellent copywriter, effective communicator, careful time manager and flexible multi-tasker with an eye for detail.

If this is you, please get in touch.

In return, we can offer you a varied and interesting role with an innovative and competitive global company.

Main responsibilities

Managing a range of effective digital marketing campaigns focused on delegate uptake, abstract submission, brand and engagement
Working with a designer and on your own for some smaller projects, producing printed and digital collateral such as event guides, advertising and images for various channels
Working with the Marketing Manager and data team to identify relevant prospective audiences for each communication channel
Updating events websites, particularly online programmes and various landing pages as needed
Briefing an agency on all new and ongoing PPC advertising campaigns and managing the ROI for these
Producing internal management reports on progress towards targets
Reporting on the effectiveness of campaigns and the website by consulting individual campaign platforms and Google Analytics
Budget tracking and reconciliation of marketing expenditure across the events.

Skills, Experience & Qualifications

Shows pride in their attention to detail
Can demonstrate they have independently managed multichannel digital campaigns
Good understanding of Google AdWords and experience in managing PPC campaigns independently or via an agency
Respect for deadlines and excellent time management with the ability to juggle multiple tasks
Can demonstrate strong interpersonal skills and confidence in managing multiple stakeholders
Experience in using Canva or similar design software
Good grasp of Google Analytics and SEO best practices
Experience in events marketing is a definite plus