- Own and manage digital strategies (including but not limited to PPC, Google Ads, Display Ads, paid social) to improve our organic SEO, digital customer experiences and commercial success
- Take the lead on developing new digital projects to support commercial and brand growth
- Understand and utilise customer segments and personas to deliver best-in-class customer journeys
- Manage, grow and maintain the database to ensure best-in-class database marketing and data compliance
- Execute communication and commercial strategies across multiple channels
- Develop and implement email journeys to support customer acquisition, retention, and loyalty
- Brief and manage external agencies to ensure digital activity meets objectives, timelines, and budgets
- Establish, develop and maintain effective working relationships with all work colleagues, contractors and partnering agencies
- Practical digital marketing experience supported by a relevant qualification
- Experience working on multi-channel digital campaigns
- Hands-on experience using paid-search and paid-social platforms
- The ability to confidently implement long term SEO & social media strategies (paid & organic)
- Experience in managing the delivery of website improvement projects
- A solid knowledge of how to optimise website content and improve SERPs
- Google Accreditation desirable
- Knowledge of best practice UX/UI is advantageous
- £ yearly flexible benefit pot to use against benefits of your choice
- Flexible working – (2 days in office, 3 days remote)
- 25 Days Holiday + Bank Holidays (with an extra day every year up to 30 days)
- Chance to buy or sell holiday as part of our flexible benefits package
- Generous matching pension scheme up to 12%
- Life cover
- Part of our Recognition scheme where you can be gifted retail vouchers
- Wellbeing discounts including Gym Memberships
- Wide selection of other benefits available
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Digital Marketing Executive - Basingstoke, United Kingdom - Sovereign Housing Association
Description
The Role
Supporting the Marketing and Brand Manager and the wider marketing team, you'll be planning and executing digital campaigns that generate high quality leads by leading on our PPC and social platforms (Facebook, Instagram & X), building out SEO strategies and improving user journeys, customer targeting.
The ability to conduct competitor analysis and regularly report into the sales team is key, building dashboards and demonstrating what's working, what's not and making informed recommendations for continuous improvement to drive ROI.
Key responsibilities
What we're looking for:
This is an excellent opportunity for a passionate marketing professional already established in their career, or a marketing graduate looking to kick start their career in the industry.
What can we offer you?
We are committed to our Equality Diversity and Inclusion strategy and believe that you can truly be yourself at SNG. Take a look at our careers site to learn more about us and our values.
This is a great opportunity to join the team as we progress through an exciting period of growth. What we do makes a real difference to people's lives and by joining us you can share the satisfaction of doing something that really matters.
