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Royal Tunbridge Wells

    Copywriter - Royal Tunbridge Wells, United Kingdom - AXA

    AXA
    AXA Royal Tunbridge Wells, United Kingdom

    3 weeks ago

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    Description
    Closing date: 03/06/2024

    Career area: Marketing & Communications

    Specialism: Marketing & Communications (including Digital)

    Salary: x

    At AXA Health, we help our members be the best version of themselves by providing access to health and wellbeing support for mind and body. We're transforming our business by developing easy, efficient, digital experiences for our customers. We're a collective of specialists passionate about helping our members flourish, whether that's individuals and families, small businesses, or huge corporates. To help us create compelling content for our audiences we're looking for a talented individual to join the team.

    As Copywriter, you'll be responsible for creating engaging content across a variety of channels and media in support our brand, customer acquisition, engagement and retention activities.

    At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least 40% of your week away from home at one of our office locations.

    We're also happy to consider flexible working arrangements, such as condensed hours, which you can discuss with Talent Acquisition.

    What you'll be doing:

  • Working across our brand, growth and customer marketing teams supporting a range of copy needs
  • Developing content ideas and write copy for a variety of earned, owned, shared and paid media channels for both B2B and B2C audiences. Including health articles for our Staying Healthy hubs and customer stories, to information about our products and services.
  • Developing engaging and persuasive copy for a variety of marketing materials and assets.
  • Collaborating with cross functional teams to understand needs, develop ideas and ensure alignment of brand tone of voice, messaging and compliance across all materials and channels.
  • Leveraging insight on industry trends, competitor offerings and customer need to inform messaging.
  • Optimising copy for SEO to enhance online visibility and drive organic traffic to our website.
  • Effectively communicating with diverse audiences, such as industry professionals, consumers within the market or those who are already with us.
  • Editing and proofread copy to ensure accuracy, consistency and adherence to brand guidelines and regulatory requirements.

    • Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we're able to effectively manage interest. Therefore, if you're interested in joining us at AXA, please don't hesitate

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