- Create awareness of and develop the brand of NEC Software Solutions.
- Develop, drive and report on lead generation and nurture campaigns.
- Plan and execute audience relationship activity such as conferences and events.
- Identify key routes to market in UK and international markets via Industry conferences, professional groups, partners and channels.
- Work alongside colleagues in the product and sales teams to support go-to-market strategies.
- Understand the customer value proposition of the portfolio.
- Monitor and analyse competitor activity by product line.
- Develop and manage communication plans using a variety of channels.
- Other reasonable duties which the company requires carrying out.
- Develop and implement a marketing strategy.
- Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.
- Track marketing performance and return on investment and prepare monthly reports for management.
- Monitor and report on competitor activity.
- Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.
- Demonstrable experience in a B2B environment in a similar role.
- Email marketing – experience in developing, executing, and measuring email marketing campaigns.
- Writing compelling and relevant content for a range of channels including social media experience.
- Strong communication skills externally and internally - able to dialogue at CX level
- Able to work with a variety of stakeholders and assimilate their views
- Collaborative
- Commercially aware and cost conscious
- Problem solving and analytical
- Data driven decision making
- Flexible and self-motivated - able to work without supervision
- Outcomes and deadlines orientated
- Ability to work under pressure
- Understanding of brand marketing and experience in SEO and website CMS.
- Experience using Marketing automation and CRM.
- Private Medical Cover funded by NEC for Employees (with the option to add family members at an additional cost)
- 25 days paid holiday with the option to buy/sell
- 4 x basic salary life assurance cover funded by NEC (with the option to increase cover at an additional cost)
- A Group Pension Plan with fantastic employer contributions up to a maximum of 8.5%
- A selection of flexible benefits to suit your individual needs
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Marketing Executive - Alderley Edge, United Kingdom - NECSWS
Description
Job DescriptionAs a marketing executive, you'll need to:
And with support, you'll need to:
Ideally, we'd love to find a candidate who could work from Alderley Edge a couple of days a week.
QualificationsEssential Requirements
Desirable requirements
Experience with marketing software and/or services to a range of public sector stakeholders.
We pride ourselves in offering an excellent benefits package, including an above average pension scheme. When you join the team at NEC Software Solutions, you are provided with the following:
Candidates must be able to demonstrate a pre-existing right to work and travel within the UK. Documentary evidence will be required.
All offers are subject to satisfactory vetting and reference checks. Depending on the nature of the role a Disclosure Barring Service (DBS) check may also be required.
NEC Software Solutions is an equal opportunities employer, welcoming applications from all communities. If you require any reasonable adjustments or have specific accessibility needs during the recruitment or interview process, please feel free to share these with us. We are committed to ensuring an inclusive and accommodating experience for all candidates.
Who we are?
We're NEC Software Solutions (part of global tech giant NEC Corporation). While you read this ad, our software is helping to dispatch ambulances, support families, keep trains on the move, locate missing people and even test the hearing of newborn babies.
Working with us, you'll be helping our 3,000+ employees push the boundaries of what's possible and support amazing public services.
We work with governments, hospitals, police forces, housing providers, local authorities and more. We help them pay financial support faster, speed up treatments for patients and respond to emergencies in the right way. The more we do, the more our customers can do for others. And together, we make a world of difference.
We'd love your help. And we'll support you all the way.
