- Conducting deep-dive analysis into data to segment the database for better understanding of the customer database
- Working on cross-sell and up-sell initiatives between business areas to maximise customer value and encourage membership to the loyalty scheme
- Using LTV metrics to understand customer frequency, average transaction value, acquisition, retention and incremental spend behaviours
- Creating actionable insights and presenting back to non-technical teams.
- Forecasting promotional performance to the finance team.
- Excellent skills in SQL for data analysis, manipulation and coding, and data visualisation for reporting and sharing insights
- Previous customer insight or campaign analytics experience for understanding the customer base and important customer KPIs - loyalty, acquisition, retention, churn, LTV
- Excellent communication and strong stakeholder management skills for sharing insights
- Up to £45,000 base salary DOE
- Wider benefits package - bonus, pension, etc.
- Hybrid working - twice a week in the office south of Birmingham
- Free parking as it's easiest to drive to the office
- An excellent team culture and business name for the CV, as well as great experience working across their loyalty scheme and customer data
- this role is only for applicants who reside in the UK due to the requirement of a presence in-office
- this company is unable to provide sponsorship on this occasion for this position
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Loyalty Analyst - Birmingham, United Kingdom - Harnham
Description
Job Description
LOYALTY ANALYST
SOUTH BIRMINGHAM (hybrid)
Up to £45,000 + benefits
Supporting customers across the UK both in-store and online, this is an excellent opportunity to take ownership of the loyalty programme for this leading UK retailer
THE COMPANY
This client is a huge, household name retailer, operating as the leader in their market sector and a go-to for customer needs. With a powerful loyalty scheme and different product offerings, the Analytics function supports various projects for the business.
THE ROLE
As a Loyalty Analyst, on the day-to-day, you will be:
YOUR SKILLS AND EXPERIENCE
THE BENEFITS
HOW TO APPLY
Please register your interest by sending your CV to Alanah Chambers by clicking the Apply link on this page.
Please note:
Desired Skills and Experience
SQL, customer insight, segmentation, retention, acquisition, marketing, insights, reporting, dashboards, stakeholder engagement, stakeholder management, insight delivery, loyalty analysis, loyalty analyst, loyalty, acquisition, retention, LTV
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