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    Graphic Designer - London, United Kingdom - X4 Communications

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    Job Description

    Graphic Design Role - Start-up B2B - Sustainability

    A sustainability start up with the goal of achieving net zero in transport emissions is looking for a Graphic Designer to join the team and take ownership of paid advertising campaigns, SEO initiatives, email marketing programs and social media.

    Key Responsibilities:

    • Develop graphic materials for a range of marketing initiatives, spanning website design, PPC ads, social media content, email campaigns, sales collateral, and event support.
    • Enhance the brand identity to gain industry-wide recognition.
    • Maintain and enforce adherence to brand guidelines across all visual assets, internally and externally.
    • Provide design assistance to internal teams as needed.
    • Create visual content, including infographics, illustrations, photos, and videos, and proficiently edit images and videos using tools like Photoshop and Premiere.
    • Assist in website design and optimize the customer journey.
    • Offer creative input and contribute ideas for marketing campaigns and materials.
    • Participate in planning and executing external events to generate leads and promote the brand.
    • Take ownership of brand management, collaborating with the People Manager on Employer Branding materials.

    Qualifications & Experience:

    • At least 2 years of experience in digital marketing design.
    • Proficiency in design software such as Adobe Creative Suite.
    • Understanding of marketing principles and campaign strategies.
    • Strong visual sense and creative abilities.
    • Experience in a fast-paced environment is preferred.
    • B2B experience is advantageous.
    • Additional skills in video production/editing, photography, or videography are beneficial.

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