Abbie Buchanan

A skilled social media manager with a strong focus on beauty marketing, blending creativity with strategy to deliver impactful content. With a deep understanding of industry trends, I launched Marketing Hit or Miss, a beauty blog dedicated to analysing the latest product launches, viral moments, and shifting consumer interests—highlighting what’s trending and what’s falling flat. I have expertise in influencer marketing allows me to identify the right voices to amplify brand messages, while my background in graphic design ensures every campaign is visually engaging and aligned with brand identity. Passionate about staying ahead of the curve, I would bring a unique mix of analytical insight and artistic vision to the beauty marketing space.

I am a versatile social media manager with extensive experience in beauty and lifestyle marketing, blending trend-focused insights with creative strategy. I am launching Marketing Hit or Miss, a beauty blog analysing industry trends and consumer reactions, while building strong expertise in influencer marketing and graphic design. Professionally i have created and managed campaigns for Glasgow 850 during my studies, bringing local culture to life through engaging digital content, and gained hands-on industry knowledge working within an aesthetics clinic. In addition I have worked with Open Goal that showcased my ability to drive audience growth and engagement in the sports and entertainment space. This diverse experience highlights the ability to craft tailored campaigns across industries, always combining data-driven insights with creative execution.

I study business and marketing at uws where i focus on advertising and pr, marketing communications and B2B