
Alexandra Diaconu
Marketing / Advertising / Public Relations
Services offered
Growing up in different cultures and with a background in Psychology, I am curious by nature and I enjoy learning about brands, people and the ever-evolving world around us. I enjoy connecting the dots, finding patterns and revealing opportunities by extracting data from intricate data sources - such as trends, qualitative and quantitative research, commercial data, and business intelligence.
Having started my career in Insight and then moved into Brand Strategy, I believe we are people before consumers - consequently, the biggest business opportunities stem from uncovering true insights into the dynamic changes in our behaviours and attitudes. I approach my work with an agnostic approach, pragmatism, and attention to detail. My strength lies in distilling layers of thinking into compelling strategies for outstanding results.
Experience
For a more detailed breakdown of my experience, kindly request my CV.
2024 - PRESENT
FREELANCE STRATEGY & INSIGHT CONSULTANT | Strategicalex
London, UK
2023
SENIOR CONSULTANT | C-Space
London, UK
2021 - 2023
STRATEGIST (promoted from Associate Strategist in Jan 2023) | Kitchen8 (now part of Nourish Global)
London, UK
2021
SENIOR RESEARCH EXECUTIVE | InSites Consulting
London, UK
2021
SENIOR RESEARCH EXECUTIVE | Brains & Cheek
London, UK
2020
QUALITATIVE RESEARCH EXECUTIVE | YouGov
London, UK
2018-2020
RESEARCH EXECUTIVE (promoted from Junior RE in November 2019) | Bryter
London, UK
Education
BSc in Psychology from Brunel University
Advanced Certificate in Market and Social Research Practice from Market Research Society
Creative Thinking from Hyper Island
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