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Alexandra Diaconu

Alexandra Diaconu

Freelance Brand Strategy and Insight Consultant

Services provided: Management Consulting , Brand Strategists , Market Researchers

Marketing / Advertising / Public Relations

London, Greater London
£350 / hour
Approximate rate

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About Alexandra Diaconu:

Growing up in different cultures and with a background in Psychology, I am curious by nature and I enjoy learning about brands, people and the ever-evolving world around us. I enjoy connecting the dots, finding patterns and revealing opportunities by extracting data from intricate data sources - such as trends, qualitative and quantitative research, commercial data, and business intelligence.

Having started my career in Insight and then moved into Brand Strategy, I believe we are people before consumers - consequently, the biggest business opportunities stem from uncovering true insights into the dynamic changes in our behaviours and attitudes. I approach my work with an agnostic approach, pragmatism, and attention to detail. My strength lies in distilling layers of thinking into compelling strategies for outstanding results.

Experience


For a more detailed breakdown of my experience, kindly request my CV.

2024 - PRESENT

FREELANCE STRATEGY & INSIGHT CONSULTANT | Strategicalex

London, UK

2023

SENIOR CONSULTANT | C-Space

London, UK

2021 - 2023

STRATEGIST (promoted from Associate Strategist in Jan 2023) | Kitchen8 (now part of Nourish Global)

London, UK

2021

SENIOR RESEARCH EXECUTIVE | InSites Consulting

London, UK

2021

SENIOR RESEARCH EXECUTIVE | Brains & Cheek

London, UK

2020

QUALITATIVE RESEARCH EXECUTIVE | YouGov

London, UK

2018-2020

RESEARCH EXECUTIVE (promoted from Junior RE in November 2019) | Bryter

London, UK

Education

BSc in Psychology from Brunel University

Advanced Certificate in Market and Social Research Practice from Market Research Society

Creative Thinking from Hyper Island

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