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Alexandra Diaconu

Alexandra Diaconu

Freelance Brand Strategy and Insight Consultant

Marketing / Advertising / Public Relations

London, Greater London

Social

Services offered

Growing up in different cultures and with a background in Psychology, I am curious by nature and I enjoy learning about brands, people and the ever-evolving world around us. I enjoy connecting the dots, finding patterns and revealing opportunities by extracting data from intricate data sources - such as trends, qualitative and quantitative research, commercial data, and business intelligence.

Having started my career in Insight and then moved into Brand Strategy, I believe we are people before consumers - consequently, the biggest business opportunities stem from uncovering true insights into the dynamic changes in our behaviours and attitudes. I approach my work with an agnostic approach, pragmatism, and attention to detail. My strength lies in distilling layers of thinking into compelling strategies for outstanding results.

Brand strategist
Insight consultant
Market researcher
Approximate rate: £ 350 per hour

Experience


For a more detailed breakdown of my experience, kindly request my CV.

2024 - PRESENT

FREELANCE STRATEGY & INSIGHT CONSULTANT | Strategicalex

London, UK

2023

SENIOR CONSULTANT | C-Space

London, UK

2021 - 2023

STRATEGIST (promoted from Associate Strategist in Jan 2023) | Kitchen8 (now part of Nourish Global)

London, UK

2021

SENIOR RESEARCH EXECUTIVE | InSites Consulting

London, UK

2021

SENIOR RESEARCH EXECUTIVE | Brains & Cheek

London, UK

2020

QUALITATIVE RESEARCH EXECUTIVE | YouGov

London, UK

2018-2020

RESEARCH EXECUTIVE (promoted from Junior RE in November 2019) | Bryter

London, UK

Education

BSc in Psychology from Brunel University

Advanced Certificate in Market and Social Research Practice from Market Research Society

Creative Thinking from Hyper Island

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