Stephen Norman

Versatile broadcast graphics specialist with experience creating dynamic live visuals for major sports, national events, and live-shopping productions. Skilled at crafting brand-aligned on-screen graphics and tailored messaging that engage audiences and drive results, while maintaining absolute accuracy in high-pressure, fast-changing environments. Experienced working internationally and across the UK, leading small teams, training colleagues, and ensuring seamless live output for flagship events such as the BBC Olympics Coverage 2021, UEFA Champions League Final 2022, World Snooker Championship 2022, and premium retail broadcasts for global brands including Apple, Dyson, Shark, and Elemis. Current marketing officer with experience creating recruitment emails and coordinating central campaigns for a Top-50 UK university, seeking to re-enter the creative industry and further develop as a reliable, trusted graphic designer.

Graphics Operator at MOOV TV (March 2021 - June 2022)
- Design broadcast graphics for external clients using Chyron Prime production platforms, with graphics
packages often consisting of full page tables, lower third pop-ups, name straps, and tickers/info crawl
bars.
- Cover both presentation and match graphics output for a range of sport coverage hosted by major
broadcast networks including the BBC, BT Sport, and World Triathlon.
- React to live sporting events as they happen in real time through updating on-screen visuals and
delivering statistical information to heighten the narrative of the TV coverage.
- Experiences of working in various locations throughout the UK, as well as travelling internationally to
other countries and working for their local host network stations to deliver live output. Trained to
independently set up my own rig and connect with the host network feed to deliver up to 4K output.
- Manage the risk of delivering potentially inaccurate and misleading information within high pressured
environments such as Outside Broadcast facilities as well as in-house TV galleries.
- Take on lead responsibilities within a small team at external broadcasting events by supporting
colleagues with technical training, and navigating steady staff changeovers during live output.
 

Graphics & Playout Operator at QVCUK (April 2018 - February 2021)
- Create tailored messaging and attractive on-screen graphic animations to up-sell items of value.
- Source and select the best available digital assets for all items featured in every live show.
- Update stock levels and deliver key selling-point taglines to help maximise consumer interest.
- React to ever-changing priorities of sale throughout the broadcast in a calm and efficient manner.
- Act as a bridge between the Producer and Director by managing sales target strategies alongside a
cohesive live output presentation.
- Tasked with actively supplying digital assets independently throughout broadcast and communicating
this information clearly to the Director over talkback headset.
- Take full accountability over the information presented on-screen as being both clear and accurate.
- Clients worked with: Apple / Dyson / Shark / Elemis
 

CRM & Conversions Officer at the University of Kent (September 2023 - Present)
- Responsible for building 3-5 emails per day for both Undergraduate and Postgraduate students,
sending out these communications using bespoke segment criteria within Customer Journeys.
- Proficient with using the Adobe Suite to create stunning imagery with tailored messaging that is on-
brand and effectively represents the student experience both campuses have to offer.
- Trained to keep on-track with project management and deadlines using Monday.com
- Familiar with curating tailored marketing campaigns which cover significant portions of a yearly cycle.
- Tasked to meet acquisition and conversion campaign objectives in-line with analytical reporting.
- Experienced at interacting with external agency’s to steer the direction of the University brand.
- Collaborate with the Design team to create visual templates which have synergy between both print
and digital forms of advertising, and can be repurposed across multiple forms of digital media.

Campaign Coordinator at the University of Kent (June 2022 - September 2023)
- Create visual content to support other neighbouring departments, in particular dealing with ad-hoc
requests for promotional material which required the use of graphic animation (usually achieved
through Adobe After Effects and Photoshop).
- Assist with filming activities to create and edit together videos which could be repurposed on the
University YouTube channel, as well as supporting internal and external recruitment events by
speaking to potential students and their guardians.
- Responsible for collating open-rate and click through data on conversion emails to establish which
messages were more successful at engaging with our target audience.

Canterbury Christ Church University (September 2015 - July 2018)
- BA (Hons) Film, Radio and Television Undergraduate
- Awarded Grade: Second Class Honours: Upper Division 2.1
 

The Howard School Sixth Form (September 2013 - July 2015)
- History Studies (A) / English Language and Literature (B) / Media Studies (B) / Film Studies (B)
- 12 GCSE’S A* to C grades