Alina Mironova

• Strategic marketing & campaign management - Proven ability to develop and execute multi-channel marketing strategies
• Project & stakeholder management - Skilled in managing multiple projects, balancing competing priorities, and collaborating with cross-functional teams and senior stakeholders
• Brand development & positioning - Expertise in building and strengthening brand identity, ensuring consistency across all marketing touchpoints
• Content strategy & storytelling - Adept at translating complex information into compelling, audience-centric content that enhances brand visibility
• Copywriting & editorial expertise - Strong ability to craft persuasive, high-impact marketing materials across digital and print channels
• Data-driven decision making - Experience using analytics and insights to optimise marketing strategies and measure campaign effectiveness

Marketing and Communications Officer (Research) at the University of Sheffield

• Served as the sole marketing contact for five diverse interdisciplinary Centres of Excellence: Neuroscience Institute, Muses Mind Machine, Nucleic Acids Institute, Centre for Machine Intelligence and Data Connect
• Created and implemented tailored annual marketing strategies for each centre, aligning with overarching University objectives and driving targeted growth through press and social media activity
• Orchestrated multi-channel campaigns around key awareness days, leveraging news stories and thought leadership LinkedIn pieces to amplify research impact (including World Alzheimer’s Month, September 2024, which saw a 650% increase in LinkedIn page views for the Neuroscience Institute)
• Managed a single, consolidated budget for all five centres, optimising resource allocation to support all strategic marketing initiatives
• Led the development and optimisation of centre websites, prioritising user experience and accessibility to enhance online presence
• Spearheaded the development and management of distinct sub-brands, ensuring cohesive branding through impactful logos, tailored slide decks, and printed materials
• Cultivated and maintained strong relationships with senior academics and centre leaders to drive marketing success
• Led content strategy, creating high-impact marketing materials (including video and animations) for key stakeholders, including government bodies and funders, to demonstrate research value
• Established and led a university-wide marketing network, fostering collaboration and streamlining processes
• Provided strategic oversight and line management to research marketing activities, ensuring seamless coordination and execution of projects within the team
• Developed and delivered personalised marketing training for academics, empowering them to communicate research impact effectively
• Implemented project management systems to track progress and measure the impact of marketing initiatives, ensuring data-driven decision-making and continuous improvement

Bachelor's Degree, Management with French 2:1

The University of Nottingham