Amy Robinson

Junior Product DesignerJunior Product Designer

Golden Bear Toys  Aug 2022 - Feb 2023

• Created graphics to display at national and international industry fairs
• Worked across disciplines with individuals from other departments to generate final product
• Gained understanding of the product life cycle including visual development, prototyping, costing and marketing
• Gained understanding of the consumer, such as schemas, ages & stages and price points
• Analysing potential gaps and trends in a market through competitor shopping & online research, and then presenting that research back to the team
• Learned new skills such as sewing and pattern cutting to further my personal development
• Worked along side other creatives to create visual decks, presenting concepts to licensors such as the BBC• Created graphics to display at national and international industry fairs • Worked across disciplines with individuals from other departments to generate final product • Gained understanding of the product life cycle including visual development, prototyping, costing and marketing • Gained understanding of the consumer, such as schemas, ages & stages and price points • Analysing potential gaps and trends in a market through competitor shopping & online research, and then presenting that research back to the team • Learned new skills such as sewing and pattern cutting to further my personal development • Worked along side other creatives to create visual decks, presenting concepts to licensors such as the BBC

Skills: Vector · Visual Direction · Conceptual Art · 2D art · Attention to Detail · Drawing · Graphic Design · Graphics · Design · Adobe Illustrator · Product Design · Toy Design · Pattern Cutting · Illustration · Adobe Photoshop

Staffordshire University

Bachelor of Arts - BA, Illustration Sep 2019 - Jul 2022

Grade: 1st

Live Briefs - Worked with multiple live briefs to create a range of outputs, including a book cover for Penguin Books and an NHS campaign concept for the elderly. As a part of this project, I completed market research and customer journeys to appeal to real-world clients.
Concept Art - Created a pitch bible, concept art, and 3D character model for a potential video game, gaining experience in narrative
storytelling and further understanding of user experience.
Narratives & Animation - Designed a lorefriendly character for Klei’s “Don’t Starve Together” with animated short in an established style, and implementation into the game. Worked alongside a programmer, creating a workflow and delegating tasks to complement our skills.Live Briefs - Worked with multiple live briefs to create a range of outputs, including a book cover for Penguin Books and an NHS campaign concept for the elderly. As a part of this project, I completed market research and customer journeys to appeal to real-world clients. Concept Art - Created a pitch bible, concept art, and 3D character model for a potential video game, gaining experience in narrative storytelling and further understanding of user experience. Narratives & Animation - Designed a lorefriendly character for Klei’s “Don’t Starve Together” with animated short in an established style, and implementation into the game. Worked alongside a programmer, creating a workflow and delegating tasks to complement our skills.

Skills: Visual Direction · Conceptual Art · Traditional Art Skills · 2D art · 3D Graphics · Attention to Detail · Game Art · Fine Art · Design Documents · Traditional Animation · Color Theory · Anatomy · 3D Modeling · Drawing · Story · Art · ZBrush · Autodesk Maya