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Anil George

Anil George

Editor-in-Chief / Project Manager

Marketing / Advertising / Public Relations

Glasgow, Glasgow City

Social


About me:

An experienced content strategist, journalist and data-led project manager with a proven track record in delivering innovative campaigns within the Middle East publishing sector. Recognized as a highly networked influential leader who can guide large teams and manage stakeholder expectations with excellent analytical and communication skills. 

 

Individual Strengths:

Web publishing with tech and gaming focus ∙ Content Strategy ∙ SEO ∙ Content Management Systems ∙ Social Media strategy ∙ Public Relations ∙ Line management ∙ Project management ∙ Stakeholder management and reporting ∙ Process and structure implementation ∙ Analytics monitoring and reporting ∙ Collaborative, approachable personality

Experience

Editor-in-Chief/ Project Coordinator                                                                                                   June 2012 to date

T3 Middle East, Dubai     

  • Mentor agile editorial and business teams in the Middle East to create innovative user stories on verticals like technology, fintech, fashion and lifestyle, automotive, telecommunication and energy
  • Implement social media, SEO and digital campaigns with agreed KPIs and measure performance and engagement with different types of content to guide future optimization
  • Leverage data to determine the overall effectiveness of created content
  • Collaborate with senior management at principal brands and internal business team to understand the vision of campaigns, prioritize key focus points and develop strategic content plans
  • Manage acquisition, design and production departments in anticipating upcoming changes to ensure projects are meeting set KPIs
  • Lead role in evolving company procedures and editorial templates
  • Direct multiple projects while maintaining high standards of quality control and tight production schedules
  • Develop company’s business network, with front-facing role at major regional and global events

 

Achievements:

  • Successfully led changeover project with Future Publishing in the UK, coordinating between UX and content teams in three countries, as t3me.com transitioned to a new backend and editorial guidelines
  • Initiated agile practices into T3 Middle East’s editorial team, ensuring sprint planning sessions, a strategy adapting agile elements for live social media posts and creating definitions of done, changes that enabled 2 million page views and 750,000 unique visitors on t3me.com
  • Spearheaded the creation and successful implementation of a multi-phased Content Management Plan (CMO) to ensure efficient editorial workflow
  • Initiated and oversaw the creation of an organizational metrics dashboard tracking quarterly metrics which covered campaign metrics, analytics reports, key traffic insights and strategic initiatives
  • Developed a new process for manuscript review that resulted in SEO optimized files going to the development team
  • Implemented a metric style guide for site taxonomy 

Education

Master’s in Communication and Journalism

BSc in Mathematics

 

Training: 

  • Project Management Professional (PMP), 2021
  • Professional Scrum Master 1 [PSM 1], 2021
  • Google Analytics Individual Qualification [GAIQ], 2020
  • Content Strategy certificate for Professionals Specialization - Northwestern University, 2019

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