Annie Murdo

An assertive, diligent and professional Marketer with a passion for creativity and a sublime eye for detail. An exceptionally organised and competent worker, whose precise and driven approach to projects has generated remarkable results. Continuously works to the highest standards in the required timescales, using initiative and excellent communication. Dedicated team player, who has the ability to self-motivate as well as ensure others are inspired and motivated. A balanced background in business and marketing through previous experiences. Enjoys a diverse range of recreational activities, from pilates to skydiving, as well as undertaking charitable work.

Current Brands & Social Specialist for Douglas Laing & Co.

2022 - Present

• Creating, implementing and analysing a Social Media strategy for 24 social channels across Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn.
• Ensuring content creation and key messaging for each channel in line with the different brand identities - working with Brand Managers to maximise key global target audience reached.
• Brand Management of key areas of the company including campaign planning and management, NPD design and implementation, POS management and brand awareness.
• Community management across all channels, responding to all comments, likes, shares, questions, reposting UGC and hosting competitions.
• Managing a budget to create a large variety of awareness campaigns and targeted translated adverts to key global markets with the aim of increasing sales.
• Planning and styling photoshoots with external photographers and videographers, to create high quality, branded content.
• Working closely with the Head of Creative to create graphics, photography and video of the highest quality and standard to fit with each brand's social media aesthetics.
• Keeping up-to-date with the latest social media trends and insights.
• Maintaining relationships and communicating with influencers and whisky experts online to create strong social campaigns which raise awareness of our brands and increase reach.
• Analysing social statistics for each channel monthly and communicating findings to Directors and Senior Management.

Edinburgh Napier University, Business Studies Sandwich Course (2:1) 2014-2018