Ben Cullen

Head of Content at Brain in Hand

11/23 - 04/25

• Led and mentored high-performing, neurodivergent team of three: a Neurodiversity Lead, Videographer and Senior Social Media Manager
• Designed, implemented & evolved content strategy that successfully positioned Brain in Hand as a trusted authority in neurodiversity and drove effective product understanding among target audiences in workplace and education
• Successfully delivered brand persona definition project in partnership with a behavioural insights agency, ensuring deep understanding of user and B2B audiences
• Executed a personal branding project with consultant, demonstrably growing the Founder's LinkedIn followers by 225% in 9 months
• Directed end-to-end content production across diverse channels including sales, web, email, social media, video, events, user stories, webinars, product demos, UGC, research, and white papers, streamlining workflows to improve delivery timelines
• Developed thought leadership content, speaker selection/topics, and stand creative for the Autism Show 2024
• Led brand refresh initiative in partnership with a creative agency
• Accountable for the strategic management and allocation of the annual content budget

Senior Content Marketing Manager at Ecologi

11/22 - 09/23

• Led and mentored Content Team of two: Content Manager and Social Media Manager
• Increased brand awareness, engagement, and lead generation by developing a holistic content strategy that targeted ICP and buyer personas across multiple channels and stages of the funnel
• Managed the planning, creation, production, and distribution of content across all channels, including organic/paid social, blogs, white papers, webinars, and videos
• Led social media strategy resulting in a 70% follower growth in 6 months
• Worked cross-functionally with multiple stakeholders, from senior leadership, designers, videographers, writers, SEO specialists, and agencies
• Accountable for the strategic management and allocation of the annual content budget

Head of Content, Campaigns & Community

08/20 - 08/22

• Led international marketing team of six: English & Spanish Marketing Manager, Social Lead, Partnerships Manager, Graphic Designer, and Junior Marketing Executive
• Delivered global 'Cook4Kids' marketing campaign that resulted in 50k meals shared, 20 celebrity chefs involved, and 50 press pieces generated
• Launched in-app gamification (Goals and Badges) with Product, resulting in 1M+ Goals completed by the Olio community
• Collaborated with an agency to launch 'Wonderful World' TV and OOH campaign, resulting in 35k sign-ups, 100k new listings (+39%), and +35% brand awareness
• Spearheaded social strategy, resulting in 167% follower growth in 3 years
• Managed stakeholder partnerships across PR, charities, local authorities, businesses, freelancers, and influencers
• Designed Global Ambassador programme, resulting in 50k registered Ambassadors
• Founded Zero Waste Weekly newsletter, reaching 100K subscribers and 58K followers

• BA in Journalism, Media & Cultural Studies (First Class)