Raluca Badenhorst
Marketing / Advertising / Public Relations
Services offered
Experienced SEO & E-commerce Marketing Manager with a strong background in fashion and e-commerce retail environments. Specialising in enhancing brand visibility and driving sales through strategic SEO and digital marketing initiatives. Proven track record in delivering technical SEO consultancy, conducting in-depth website audits, and optimising digital marketing strategies across various channels. Adept at working at the intersection of fashion and technology, where creativity meets strategy.
Experience
I am a seasoned Search Engine Optimisation Specialist with over 10 years of experience in digital marketing, specialising in driving significant increases in website traffic, engagement, and conversions through expertly crafted SEO strategies and content optimisation.
In my most recent role as a SEO and Content Manager at Design Cuts I've implemented SEO strategies that resulted in a 50% increase in traffic and a 30% boost in conversions. I've excelled in keyword research, competitor analysis, and collaboration with development teams to improve website architecture and user experience.
Education
My certifications from SEMrush and Google Analytics highlight my expertise in SEO and digital analytics, equipping me with the skills to conduct thorough keyword research, site audits, and competitor analysis. These qualifications enable me to formulate effective SEO strategies and use data-driven insights to optimize content, ensuring improved website traffic, engagement, and conversions. My proficiency in these tools positions me as a strategic asset for any team looking to enhance their online presence efficiently.
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