
Raluca Micu
Marketing / Advertising / Public Relations
About Raluca Micu:
A marketer with over 10 years of experience as a Product Manager in the Telecom/Digital industry, with a growth mindset and a great track record of delivering new, exciting products and in-life managing strategic ones. I'm a creative marketer, detail and customer focused who loves to problem-solve and to get things done. Women supporter, food lover, believer in kindness, equality and bringing communities together.
Experience
Product Manager in the Telecom industry with more than 10 years experience, working across a number of Products, liaising with internal and external stakeholders and managing end-to-end Product developments and deliveries, as well as in-live products. A creative marketer and problem solver, with a growth mindset and customer champion.
New Business Product Manager, EE, London, UK July 2013 - Jan 2015 Key Achievements • Successfully re-negotiated bulk Text contracts with Facebook and Google, for the use of EE infrastructure
BlackBerry Product Manager, EE, London, UK Dec 2010 – Jun 2013 Key Achievements • Successfully launched the BB10 platform for Orange, T-Mobile and EE customer • Launched a product enabler that has increased the company's revenue from Blackberry applications by 10% and reduced the number of BlackBerry related calls to Customer Services by 5%
TV and Video Partnership Manager, Orange UK, London Feb 2009 – Dec 2010 Key Achievements • Launched Orange Swapables programme, managing the delivery of the Sky TV Swapable, as part of a crossfunctional team, which proved to be a great success • Launched the Adult TV service which increased the Mobile TV revenues by 20%
Recent experience
Resourcing Partner, INGEUS, London, UK Nov 2024 – Present
Achievements • Successfully planned and delivered two employer events in December, with 80% attendance and 70% of attendants being sent for face-to-face interviews with employers
Managing Director, OCTOBER 26 BREAD & BOOKS, London, UK Feb 2015 – Sept 2024
Achievements • The business has celebrated 9 years of continuous activity • Mentioned in the Evening Standard, Condé Nast, Time Out
Education
Master’s in Communications and Public Relations
National University of Political Studies and Public Administration, Bucharest, Romania 2004 - 2006
BSc in Marketing Research
National University of Economic Studies, Bucharest, Romania 2000 – 2006
Baccalaureate in Computer Science
"SPIRU HARET" National College, Bucharest, Romania 1996 – 2000
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