Raluca Elek

Strategic and results-driven marketer with over 10 years of experience in B2C, B2B, and B2B2C organisations. Skilled in developing and implementing data-driven, audience-centric strategies to enhance brand awareness, engagement, and business growth. Experienced in leading diverse teams with empathy, fostering collaboration with internal and external stakeholders, and improving marketing efforts through advanced technologies, analytics, and innovative solutions.

ZOLEO – London, United Kingdom 
EMEA Marketing Manager | December 2023 – Present
• Led social media strategy and execution across EMEA, driving a 42% increase in Instagram followers and a 32% average growth on Facebook regional pages within 9 months.
• Oversaw and optimised paid campaigns on platforms including Google, LinkedIn, and Meta, achieving a 23% increase in conversion rates and a 35% rise in website active users year-over-year.
• Managed Amazon Advertising initiatives across the region, enhancing visibility and sales through A+ content and promotional strategies.
• Enabled collaboration within team members and external partners such as social media management agencies, design agencies, and media publications to develop cohesive brand messaging.
• Spearheaded enterprise marketing initiatives targeting governmental organisations, companies with remote workforces, and safety-focused enterprises reliant on satellite communications to ensure duty of care and reliable connectivity in remote environments.
• Analysed performance using Google Analytics, translating insights into actionable strategies to improve engagement.

FREELANCER – Remote position 
Social Media Executive | September 2021 – December 2023
• Designed and implemented comprehensive social media and email marketing strategies for B2C brands, resulting in significant audience and engagement growth.
• Achieved 200k+ Instagram followers, 3k+ Pinterest followers, and 2k+ newsletter subscribers within a year for one client.
• Leveraged tools like HootSuite, Meta Business Suite, and ConvertKit to plan, execute, and analyse multi-channel campaigns.
• Integrated marketing automation tools (Zapier, Hubspot) and optimised workflows for efficiency and scalability.
• Fostered collaboration among stakeholders to ensure alignment and success of digital initiatives.

HEWLETT PACKARD ENTERPRISE – Remote position 
Communications Executive - Email Marketing | August 2022 – June 2023
• Managed dynamic email campaigns for a 200k+ contact database across the AMS region, utilising Salesforce, Moosend, and Marketo.
• Created responsive, high-quality HTML email templates in Adobe DreamWeaver and maintained strict adherence to branding guidelines.
• Conducted campaign analysis to optimise open and click-through rates while ensuring compliance with industry best practices.
• Partnered with senior stakeholders, including Branding and Legal teams, to ensure seamless campaign execution.
• Contributed to enterprise-level marketing strategies, leveraging email automation and data analytics to align with Hewlett Packard Enterprise’s focus on AI, cloud computing, and data solutions.

AMAZON – Barcelona, Spain / Iasi, Romania 
Senior E-commerce Compliance Associate | October 2020 – August 2022
• Maintained and updated product information databases, ensuring compliance with market regulations and branding standards.

AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL – Barcelona, Spain 
Pfizer Event Coordination Compliance Associate | May 2019 – December 2019
• Directed budget management and process improvement for Pfizer’s corporate events, delivering streamlined operations and enhanced ROI.

HELLOBCN – Barcelona, Spain 
Guest Relations Officer | November 2013 – May 2019
• Managed social media channels to enhance guest engagement and brand presence, constantly contributing to 20%+ YoY increases in bookings through targeted online campaigns.
• Developed and implemented strategies to increase followers and engagement across platforms, including Facebook and Instagram.
• Collaborated with local partners to create promotional content and drive community interactions.
• Enabled collaboration within team members and stakeholders to ensure smooth execution of marketing and guest relations activities.
• Coordinated a multicultural team to deliver exceptional guest experiences while integrating digital and traditional marketing efforts.

Bachelor’s Degree in Advertising
Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University, Romania,
2010–2013