Ben Neville

Experienced CMO level marketer, with expertise extending across internal combustion engines (ICE) and Electric Vehicles (EV) within the automotive and aerospace sectors. Track record of building successful brands in Cleantech and Consumer markets with high impact marketing.

Ben Neville 

Having worked in a range of global commercial marketing and brand communication roles, with influencers from Ken Block to Ronaldo, I have gained a wide breadth and depth of marketing experience & skills over 25+ years launching brands and gaining awareness & market share. Impacting sectors from Telematics & CleanTech to FMCG, luxury retail, hospitality, motorsport, automotive and most recently electric aerospace. Driving direction and alignment across cross-functional teams, content, brand, and agency partners.

I build purpose led brands that resonate with 21st century audiences, uncovering & defining market opportunities and turning them into strategies that deliver brand value and sustainable differentiation. 
Notable success over the last 4 years building global reputation for breakthrough Electric Vehicle technology, raising the profile with disruptive promotion, media & influencer strategy. I designed the strategy to get YASA on the global stage, successfully reshaping the category, influencing global perception, and creating value.

Since 2020 I have successfully created a new category of EV technology; 

• Successfully earned the market leader position with narrative & content, by developing & leveraging partnerships with AMG, Ferrari, McLaren, Lamborghini & Rolls-Royce.
• Created the Evolito spin-out from YASA in 2021 to address the aerospace electrification industry using a unique brand partnership & shared vision framework to disrupt and accelerate awareness & demand.
• Leveraged YASA’s acquisition by Mercedes-Benz to drive global brand awareness and equity. Successfully increasing visibility & belief amongst global tech influencers.
• Set the strategy & lead the team integrating YASA into Mercedes-Benz AMG, positioning YASA at the heart of Mercedes’ ambition to own the future premium EV segment.

Directed the strategy & communications for Mercedes VisionOneEleven global car launch in 2023 – with our technology innovation video message reaching over 2 million unique viewers. 

Cranfield School of Management
Social Media Psychology – applied training, 2012

The University of Huddersfield
BA hons, Marketing
1994 – 1997

Cotham Grammar School, Bristol
1987 – 1994, 
3 A levels
9 GCSE’s