
Bhavna ponvalavan
Marketing / Advertising / Public Relations
About Bhavna ponvalavan:
I am a Digital Marketing Specialist with expertise in social media strategy, CRM and data analytics. With experience in managing online communities and developing impactful campaigns, I bring a balance of creativity and analytical insight to help brands grow their digital presence. Skilled in SEO, performance analysis, and content marketing, I specialise in building strategies that engage audiences and strengthen brand visibility.
Experience
Oru.Mayil – Co-Social Media Manager
Nov 2024 – Present
- Manage the digital magazine’s social media presence, growing and engaging a community of 12.5k+ followers.
- Develop and execute data-driven strategies to increase audience engagement and brand visibility.
- Conduct A/B testing to evaluate content performance and optimise campaigns.
- Collaborate with creatives to produce high-quality, on-brand content.
- Analyse audience behaviour to refine content strategies and improve retention.
Selected Projects (University & Freelance)
- Kulfi Beauty Social Media Strategy (2024): Designed a campaign to boost engagement by 40% and website traffic by 50%, incorporating influencer partnerships, UGC, and targeted ads.
- Data Analytics & Social Media Strategy (2024): Built a CRM and social media analytics dashboard to track engagement, donor conversion trends, and optimise campaign effectiveness.
Education
- BA Digital Marketing and Advertising | University of Greenwich | Sep 2022 – Jun 2025
Key modules: digital marketing strategy, data analytics, social media advertising, and integrated marketing communications. - UAL Level 3 in Creative Media Production & Technology | Global Academy | Sep 2020 – Jun 2022
- GCSEs (8, Grades A–C) | Baylis Court School | 2015 – 2020
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