Cheuk Man Wong

Friendly, patient, always willing to learn and passionate about marketing. Currently in MSc Marketing programme. Strong organisational and communication skills, with the ability to multitask and prioritise effectively. Seeking a position as a Marketing Assistant to leverage my analytical and problem-solving skills for the
the success of the organization.

In my role as a Postgraduate Marketing Project team member, I had the opportunity to work collaboratively with my team on a comprehensive marketing analysis and plan for a local charity. My contributions to the project included developing social media and future marketing suggestions, which were incorporated into the final plan.

During my time as a Volunteer Social Media Content Creator, I was responsible for creating visually appealing content that significantly increased engagement rates on Instagram by 75% and on Facebook by 50%. I also developed and executed a comprehensive content strategy that led to a 100% increase in social media followers within one year, resulting in an expanded audience of over 500,000 engaged users.

As a Volunteer Graphic Designer for the YAMA Foundation, I designed marketing materials for an event, including flyers, social media graphics, and thumbnails. I gained valuable experience working with clients and stakeholders to develop design briefs and ensure that design work aligned with their vision. Additionally, I developed advanced skills in graphic design software, including Adobe Creative Suite.

Lastly, as a Sales and Marketing Summer Intern, I conducted market research to identify emerging trends and customer preferences, which informed the development of targeted marketing strategies that increased overall sales by 10%. I also assisted with event planning and management, including book fairs, and created engaging marketing materials such as event material, posters, and social media graphics using graphic design software such as Adobe Photoshop, Illustration, and Canva.

Overall, my diverse experiences in marketing, social media, graphic design, and market research have equipped me with the skills and knowledge necessary to excel in a dynamic and fast-paced marketing environment.

I hold an MSc in Marketing from the University of Strathclyde, where I acquired a comprehensive understanding of the key concepts and principles of marketing. My coursework included the study of e-marketing, consumer behavior, culture and heritage, retail marketing, and integrated communication marketing. Through my studies, I gained valuable insights into the marketing strategies that can be applied across various industries to effectively engage with target audiences and drive business growth.

In addition to my academic pursuits, I had the opportunity to put my marketing knowledge into practice by working on a marketing project that involved collaborating with a real-world client. During this project, I worked closely with my team members to develop a marketing plan that effectively addressed the client's needs and goals. This hands-on experience provided me with a deep understanding of the challenges and opportunities that marketing professionals face in today's dynamic business landscape.