Chloe Rouge

Accomplished marketing professional with experiences in Digital, CRM and Brand. Data and technology oriented with hands on experience in enhancing performance, interpreting business insights and mapping customer experience.
Proficient in utilising CRM and Marketing automation platforms, generating leads, building highly targeted segmentation and delivering cross channels CRM Marketing campaigns.
I also have a strong background knowledge of systems and backend databases. 

I have global experience working with different industries in the USA, Canada, UK, Europe and Oceania, and with dynamic and multicultural teams.
I am hardworking, organized, have a can do attitude and able to adapt to new situations. I like working as a part of a team and equally skilled working independently.

Skills: Marketing and Strategy, Branding, CX, CRM, Event Management, Analysis, Digital, Email Marketing, Salesforce CRM, Salesforce Marketing Cloud.

I am writing to apply for the Senior CRM Manager role advertised on your website. As a
marketing professional, I have spent the last ten years working in a number of small and
large companies improving brand development and delivering marketing print and digital
campaigns.
I am looking for a new challenge that will provide me with the opportunity to further develop
my career and I believe that this role would be the perfect next step. Throughout my
previous positions in the higher education, automotive sector and non-profit organisation, I
have gained a thorough understanding of customer interactions and data. I have
successfully managed, delivered and improved personalized communication using print,
e-mail and SMS channels. Moreover, as part of my development I have trained in
understanding and using marketing automation platforms in order to improve customer
interactions and improve engagement rates. From acquisition to retention, I am able to brief
and deliver campaigns with dedication and diligence while managing multiple projects at
once.
Results oriented, I have the ability not only to work closely with both large and small teams,
but also to prioritise, to plan and to perform all operations required. I actively seek upward
and peer feedback and recognise its importance in an organization’s success. I believe I
have the skill set and the experience you are looking for in the Senior CRM Manager role
and the drive to succeed. 
 

June 2020 – May 2021: Professional Diploma Digital Marketing (IDM – London)
2009 - 2013: Master’s degree in International Business and Management (double degree)
Post Graduate Diploma from Laval University (Canada)
Master’s Degree Normandy Business School (France)
Subjects: International Marketing and Management, Sports Marketing, Responsible Marketing,
Management, International Finance and Accounting, Entrepreneurship, Languages