Comfort Akingbade

I'm a second year Psychology and Marketing student with a keen interest in FMCG, Tech and Healthcare marketing. I'm looking to gain relevant experience within a CRM-focused company applying traditional/digital marcomms and using data to help aid the delivery of marketing campaigns that make a real difference. 

Big Parking – Marshal  (Apr 2025 -)

Overseeing that events procedure is followed by welcoming customers, taking card payments via Zettle and ensuring high levels of customer service in transit throughout the site (key events: Groundswell Festival, Great Birmingham Run) Handling traffic signs and parking cars across different venues on matchdays. Venues include: Y International, Birmingham Community Association, South and City College etc.

   Current Degree: BSc Psychology and Marketing  (2024 - 2028)

Key Modules: 

Market Research: 

• Carried out data collection: qualitative, quantitative and reviewed sampling ethics. 
• Conducted focused data analysis: statistics, hypothesis testing and analysis in SPSS.

Marketing Principles: 

• Identified several marketing environments (internal, external, political, environmental, socio-cultural)  the influence of the economic environment and how these factors influence marketing strategy.
• Focused look at marketing objectives using STP (segmentation, targeting, positioning) strategies and what impacts consumer behaviour on individual, social and cultural levels
• Understanding marketing in context of: Supply Chain, Retail, E-commerce and Logistics 
• Created business pitch based on helping a friend develop a snack bar brand considering STP, SWOT analysis, brand mission, product and development decisions.

Marketing Communications: 

• Learnt about communication process and CDJs (customer decision journeys).
• Created a 6-part portfolio in response to prompts using a range of marcomms - advertising PR, sales promotion.
• Covered marketing strategy and campaign planning using models like SWOT, PESTLE, DRIP and the 3Ps (pull, push, profile).

Technical Experience:

• Basic programming knowledge: HTML, JavaScript, JSON, CSS (operated using node.js).
• Market research and data analysis conducted through software like Jamovi and SPSS.
• Adobe/Adobe Express utilising templates, elements and colour scheme continuity.
• MS services for presenting and data entry (Excel, Word, PowerPoint).
• Canva in formatting blog posts, infographics and magazine covers.

  Soft Skills: 

• High attention to detail and organisational ability (Able to multitask two marketing committee roles, events management part time role and academic commitments).
• Team-orientated (Active member within a competitive cheerleading team).
• Proficient in problem solving and working with a diverse range of clientele given my customer service experience.
• Innovative thinker with a creative background allowing me to take alternative and original approaches to marketing challenges.
• Extroverted personality which allows me to build networks and sustain business relations.

Previous Education:

Bedford Sixth Form (A-Levels) : English Literature - B , Film Studies - B, Art and Design (Textiles) - C

Shenley Brook End School (GCSEs) : English Literature - (7) , English Language - (8) , Maths - (5) , Combined Science - (6/7) , Geography - (7) , Fine Art - (6) , Spanish - (8) , Drama - (7).