Craig Cottrell

We live in a world where technology and business model innovations are creating entirely new playing fields, transforming the way we live and work. With a track record of success in sales, commercial strategy and business development across diverse markets, I have consistently driven growth and delivered impactful solutions in fast-paced, dynamic environments.

I excel in tackling complex challenges, using a strategic mindset and decisive execution to achieve measurable results. Whether scaling new ventures, navigating diverse cultural landscapes, or driving high-performance outcomes.

I am eager to leverage my expertise and innovative mindset to help organizations drive success through strategic thinking, bold decision-making, and a focus on continuous improvement.

I have over 24 years of experience in sales, marketing, and commercial strategy, primarily within the mobile telecoms industry. My expertise includes sales leadership, account management, and customer engagement across multiple countries and distribution channels.

I have a proven track record of developing and executing strategies for new product launches, ensuring success from sell-in to sell-out, including service and support planning.

My experience spans working in tech, logistics, IoT, including scaling businesses, setting up account management functions, and managing P&L, contracts, and invoicing. I’m skilled in partner and channel management, focusing on growth strategies, regulatory compliance, and SaaS environments.

Additionally, I’ve demonstrated success in public sector engagement, enterprise sales, and new market development, combining strategic planning with hands-on execution to exceed revenue targets.

Fortinet NSE 1 and 2 Certifications – Achieved foundational and advanced knowledge in cybersecurity principles, network security, and threat management, enhancing technical expertise in IT security solutions.

Professional Development Courses – Completed extensive training programs in sales, retail, and management through leading global organizations, including MTN, Vodacom (Vodafone), Sony, BlackBerry, Leaf, Cernotech, and GTT. These courses provided strategic insights into sales leadership, customer engagement, and business operations management.

Ferndale High School – Successfully matriculated, establishing a strong academic foundation and key skills to support career development.