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Craig Potterton

Craig Potterton

Animator & Immersive Experience Creator

Arts / Entertainment / Publishing

Wakefield, Wakefield

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I'm a senior creative with expertise in 2D/3D animation, graphic design, illustration, and immersive technology. I combine creative direction with hands-on experience in building technology solutions. My work spans visual storytelling, asset creation, and developing innovative tools that push the boundaries of digital experiences. I’m passionate about creating solutions where technology and creativity come together, driving engaging, impactful outcomes.

Creative direction
Illustration
Graphic design
2d animation
3d animation
Immersive technology
Approximate rate: £ 45 per hour

Experience

📍 New Realities Lab – Creative Director (2023 - Present)
Led the development of immersive technology solutions and interactive digital experiences.

📍 Production Park / Full3sixty – Head of Creative Development (2019 - 2023)
Managed creative direction, animation, and immersive design for large-scale projects.

📍 DX Products – Senior Animator & 3D Artist (2018 - 2019)
Created 3D animations, product designs, and high-quality renders for various projects.

📍 Freelance 2D/3D Animator & Illustrator (2012 - 2019)
Produced animation, illustration, and graphic design for a range of clients.

Education

🎓 Leeds Arts University – BA (Hons) Animation (2015 - 2018)
🎓 Leeds Metropolitan University – BA (Hons) Fine Art (1998 - 2001)

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