David Marshall

Senior Sales and New Business Development professional with more than 26 years’ experience working with leading international B2C and B2B digital performance marketing, programmatic, insights and data analytics agencies, award-winning content marketing and creative agencies, and global media and sponsorship owners including Viacom plc, CBS Outdoor (London Underground, UK Buses, National Rail, Westfield), Trinity Mirror Group plc (Daily Mirror, Sunday Mirror, Daily Express, Daily Record), and Bauer Media plc (Magic FM, KISS FM, Absolute Radio).

Proven record in shaping:

• External proposition to market in order to generate required revenue performance
• Delivering Go-To-Market strategies
• Sales plan
• Generating new business revenue growth through selling complex client solutions
• Building an integrated approach across sales and marketing to create the best customer experience
• Building and managing successful sales teams.

Expertise in developing new business relationships, and acquiring new business revenue contracts with multinational brands, enterprises, challengers, and fast growing start-ups across Retail, Finance, B2B Tech, Professional Services, FMCG, Health and Wellness, Gambling, Gaming, Automotive, and many more industry sectors and verticals.

Specialise in forging client relationships at senior Chief Marketing Officer, Global Head of Digital Marketing, Global Head of Performance Marketing, Head of SEO, Head of Paid Media, Head of Programmatic, Head of Ecommerce, Head of Customer Acquisitions, Head of Content, and Head of Brand through a consultative and strategic approach.

Experience of working with senior leadership and management teams to align sales strategies and business plans to the organisations proposition. Responsible for leading and managing sales, and marketing teams to drive new business. Main lead on competitive tender responses, pitch presentations and negotiations.

Uses strong communication and presentation skills, planning and creative abilities to quickly establish new client relationships to build profitable business long term.

Driven by a sales and revenue focus while building trusted client relationships, long term.

Senior Sales and New Business Development professional with more than 26 years’ experience working with leading international B2C and B2B digital performance marketing, programmatic, insights and data analytics agencies, award-winning content marketing and creative agencies, and global media and sponsorship owners including Viacom plc, CBS Outdoor (London Underground, UK Buses, National Rail, Westfield), Trinity Mirror Group plc (Daily Mirror, Sunday Mirror, Daily Express, Daily Record), and Bauer Media plc (Magic FM, KISS FM, Absolute Radio).

Proven record in shaping:

• External proposition to market in order to generate required revenue performance
• Delivering Go-To-Market strategies
• Sales plan
• Generating new business revenue growth through selling complex client solutions
• Building an integrated approach across sales and marketing to create the best customer experience
• Building and managing successful sales teams.

Expertise in developing new business relationships, and acquiring new business revenue contracts with multinational brands, enterprises, challengers, and fast growing start-ups across Retail, Finance, B2B Tech, Professional Services, FMCG, Health and Wellness, Gambling, Gaming, Automotive, and many more industry sectors and verticals.

Specialise in forging client relationships at senior Chief Marketing Officer, Global Head of Digital Marketing, Global Head of Performance Marketing, Head of SEO, Head of Paid Media, Head of Programmatic, Head of Ecommerce, Head of Customer Acquisitions, Head of Content, and Head of Brand through a consultative and strategic approach.

Experience of working with senior leadership and management teams to align sales strategies and business plans to the organisations proposition. Responsible for leading and managing sales, and marketing teams to drive new business. Main lead on competitive tender responses, pitch presentations and negotiations.

Uses strong communication and presentation skills, planning and creative abilities to quickly establish new client relationships to build profitable business long term.

Driven by a sales and revenue focus while building trusted client relationships, long term.

BA 1st Business Management