Debra Pollarini

digital marketing. I believe it's important to continuously learn and grow in this field to stay up-to-date with the latest trends and technologies. One area I've been particularly interested in is CRM, or customer relationship management.

I've been using a tool called Braze to create customer communication processes across multiple channels, such as email, push notifications, and in-app messages. This has allowed me to personalize our communication with customers and improve their overall experience with our brand. By using Braze, we've been able to increase customer engagement and retention rates, which has had a positive impact on our business.

In summary, my experience as an SEO Specialist has taught me the importance of data collection and analysis in optimizing websites for search engines. I'm also excited to continue expanding my skillset in areas such as CRM and look forward to contributing to the success of this organization. Thank you for your time.

CRM SpecialistCRM Specialist

Flowe · 

Learning the braze tool:
- Creating automated processes in Marketing communications (Canvas and Campaigns).
- Using braze's internal analytics and creating reports
- Creating specific NewsLetter and DEM reports

SEO optimization: 
- creating a KWs strategy and internal process for SEO optimization from a CRO perspective 
- training an internal resource 
- managing external providesLearning the braze tool: - Creating automated processes in Marketing communications (Canvas and Campaigns). - Using braze's internal analytics and creating reports - Creating specific NewsLetter and DEM reports SEO optimization: - creating a KWs strategy and internal process for SEO optimization from a CRO perspective - training an internal resource - managing external provides…vedi altro

SEO Specialist SEO Specialist

Realize Networks · A tempo pienoRealize Networks · A tempo pienomar 2022 - feb 2023 · 1 annomar 2022 - feb 2023 · 1 annoMilano, Lombardia, Italia · IbridaMilano, Lombardia, Italia · Ibrida

– Development of strategies aimed at improving users' web experience.
– Optimization of product page descriptions from an SEO and CRO perspective.
– Technical SEO management and optimization. 
– KeyWords research shared with the content team in choosing and developing the Editorial Plan.
– Analysis of user customer journey, through the use of Google Tag Manager for tracking, Google Analytics for analysis and Google Data Studio for data visualization. 
– Creation of recurring Dashboards and Reports for ongoing monitoring of sites. 
– Collaboration with Performance and CRM team to ensure proper functioning of marketing strategy, working with copy team in content development.
– Development of specific link building strategies by implementing all optimizations that can be done Off-page to increase popularity and authority in the eyes of Google.– Development of strategies aimed at improving users' web experience. – Optimization of product page descriptions from an SEO and CRO perspective. – Technical SEO management and optimization. – KeyWords research shared with the content team in choosing and developing the Editorial Plan. – Analysis of user customer journey, through the use of Google Tag Manager for tracking, Google Analytics for analysis and Google Data Studio for data visualization. – Creation of recurring Dashboards and Reports for ongoing monitoring of sites. – Collaboration with Performance and CRM team to ensure proper functioning of marketing strategy, working with copy team in content development. – Development of specific link building strategies by implementing all optimizations that can be done Off-page to increase popularity and authority in the eyes of Google.

SEO SpecialistSEO Specialist

FreelanceFreelancefeb 2021 - 

SEO Optimizations: Creating circular process with measurable goals, in detail:
- robots txt setting, redirect troubleshooting, canonical, no index, etc.
- Semrush: project creation, Site Health, OnPage SEO, position tracking
- Research and analysis of Keywords related to user's goals and search intent and correlated queries
- Coordination with the Content department with the aim of maintaining and improving the content of the site even with respect to competitors (in Italian and English)
- Creation of monitoring and final reportsSEO Optimizations: Creating circular process with measurable goals, in detail: - robots txt setting, redirect troubleshooting, canonical, no index, etc. - Semrush: project creation, Site Health, OnPage SEO, position tracking - Research and analysis of Keywords related to user's goals and search intent and correlated queries - Coordination with the Content department with the aim of maintaining and improving the content of the site even with respect to competitors (in Italian and English) - Creation of monitoring and final reports…vedi altro

Competenze: SEO OnPage Optimization · SEO Web Site Optimization · Ricerca parole chiave · Semrush · Google Data Studio / Looker Studio · Google Tag Manager · Google Analytics · Search Engine Optimization (SEO)

Msc at the ESCP Paris Business School