Elena Herrero Serantes

omni channel Art Director and stylist/ designer with experience in both editorial and commercial practice. My aesthetic comes from exposure to luxury and fashion lifestyles. I’m passionate about increasing brand awareness through multiple creative touch points , specialising in the exploration and research to then create .

I strive to challenge brands to develop  sensorial experiences and immersive identities. I believe that awakening a feeling on the viewer is the key that achieves a masterpiece. I take a strategic approach to creativity and innovation, utilising a sharp sense of storytelling and brand know-how . I am critical thinker with an eye for detail, and I am always open to look at things from different points of view.

I really enjoy working within a team environment, and I was fortunate enough to collaborate with a large roster of photographers,videographers, designers ,beauty artists and set designers to create high-end fashion stories. I work closely with developers to realise visual experiences. I can work with multiple teams to organise additional programme elements, covering anything from Visuals, design and styling or narratives.

I have an understanding of the client side and this gave me the ability of  high comunication skills to find a solution for every problem.

As a fashion creator, I am aware of the trends and I am able of adapt them to very different range of brands, customers, or stories, always to create the personality that is desired.

For more, I will send you my portfolio. 

Thank you very much, elena

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