Ginie Kwong

A dedicated and hardworking person with more than 15 years of experience across garment merchandising, customer service, marketing and production planning, now working as a Project Manager in the UK after a 3-year work gap (to look after daughter). 

Has worked in a multitude of positions within merchandising including senior and managerial roles. Is comfortable and knowledgeable with the full range of duties from merchandising, production planning and data analysis. Able and experienced in ensuring products are delivered on time. Confident in account management and business development, with a proven track record of increasing sales and profits amongst both existing and new clients. 

A friendly, polite, and personable individual with excellent communication and interpersonal skills, possess the ability to build rapport with customers and colleagues alike – can work effectively across departments. Highly organised, punctual, and reliable and always strives to deliver the highest possible standard of work. 

Key Skills/Attributes

• Fluent in English and Cantonese, Advanced in Mandarin, and Beginner in Japanese. 
• Full UK driving license with access to own vehicle. 
• Master’s degree in marketing. 
• 15 years of merchandising experience, including in senior and managerial roles. 
• Experienced in training and coaching junior merchandisers. 
• Experience of production planning, data analysis, product development, production to logistics and delivery. 
• Business development experience; winning new clients.
• Account management experience; managing existing clients. 
• Excellent communication and interpersonal skills. 
• Attention to details; highly organised, punctual and reliable. 
• IT literate, competent in Microsoft Word, Microsoft Excel, Microsoft PowerPoint.

December 2023 – Present, Project Manager @ Cyberone Group (UK) Limited 

During this period, I worked as a Project Manager within the marketing team at Cyberone Group (UK) Limited, a marketing company based in the UK. My main duties and responsibilities included:

• Forming own project teams and liaising with local business partners and vendors to conduct tailor made online strategic marketing campaigns.  
• Discussing commercial terms and conditions, negotiating payment methods with customers
• Developing proactive & creative proposals on new projects/ products, and being responsible for the profitability.
• Monitoring the project schedule, cost and quality during the whole planning and execution process.
• Maintaining good relationship with existing clients, driving new business opportunities by understanding clients’ needs, and deploying consultative strategies.
• Writing, editing and proof-reading digital marketing contents
• Handling ad hoc projects as assigned

November 2023 – December 2023, Warehouse Operative @ Royal Mail Group Limited

During this period, I worked as a warehouse operative at Royal Mail Group Limited on a temporary basis. My main duties and responsibilities included:

Reason for leaving: Hired during peak season only.

• Moving and sorting mails and parcels manually.
• Dispatching mails and parcels to correct loading areas.
• Carrying out general duties allocated by the warehouse manager.

Work Gap, December 2020 – November 2023, moved to the UK; took care of newborn daughter

October 2018 – December 2020, Senior Merchandising Manager, Made to Measure team @ TAL Apparel Limited (Hong Kong) 

Reason for leaving: Migrate to the UK.

During this period, I worked as a Senior Merchandising Manager within the Made to Measure team at TAL Apparel Limited, a clothing company based in Hong Kong. My main duties and responsibilities included:

• Increasing sales by promoting the Made to Measure (MTM) service, a new business channel, to both existing and new clients (business development responsibilities).  
• Negotiating commercial terms and conditions with new customers, together with the legal team
• Cross-selling 8 types of garment products to existing MTM customer for suits, outerwear, and knits. 
• Visiting overseas factories across 4 different countries (Thailand, Vietnam, Mainland China and Malaysia) with our customers to show them the development and process of their product. 
• Managing and leading a team of 3 merchandisers. 
• Account management; liaising and visiting existing customers, answering their queries etc. To ensure a smooth and continued relationship and continuous business. 
• Aligning critical paths (WIP) with all parties and ensuring my team follow up on order flows, factories capacities and outstanding items to achieve on-time shipments and deliveries. 
• Leading my team to ensure that they work closely with our customers, our overseas factories, internal departments, mills/suppliers from initial concept development to production are completed.
• Supervising my team on costing preparation based on CMT and desired Profit Margin. Applying negotiating skills to reduce costs (between 5 – 10 %). 
• Organising regular meetings with the IT department to ensure the MTM system was accessible for the customer. 
• Collaborating with logistics companies to customise B2B and B2C logistics solutions for all the MTM products. 
• Providing on job coaching to management trainees – working alongside the HR department to promote and monitor their development. 

July 2015 – September 2018, Senior Merchandising Manager, TAL Apparel Limited (Hong Kong) 

During this period, I worked as a Senior Merchandising Manager for TAL Apparel Limited, a clothing company based in Hong Kong. My main duties and responsibilities included:

Reason for leaving: Moved departments within same company.

• Managing and leading a team of 3 merchandisers. 
• Account Management; managing the accounts for 4 large existing customers. 
• Reviewing sales and plan development/production ahead according to market trends with all customers. Maximising sales and profits by 15%. Aligning our customers’ needs with company’s business goals and achieving mutual success.
• Taking accountability and ownership of our team’s profits and sales margins. 
• Cross-selling 6 different types of men’s and women’s all seasonal apparel products to customers. 
• Visiting overseas factories across 4 different regions (Thailand, Vietnam, Mainland China and Malaysia). 
• Leading my team to ensure that they work closely with customers, factories, internal departments and suppliers.
• Supervising my team on costing preparation based on CMT and desired Profit Margin. Looking for possibilities to reduce costs. 

October 2013 – June 2015, Merchandising Manager, TAL Apparel Limited (Hong Kong) 

Reason for leaving: Promoted to Senior Merchandising Manager. 

During this period, I worked as a Merchandising Manager for TAL Apparel Limited, a clothing company based in Hong Kong. My main duties and responsibilities included:

• Managing and leading a team of 3 merchandisers. 
• Account Management; managing the accounts for 4 large existing customers. 
• Aligning customers’ sales plans with our own business goals and achieving 10 % sales growth. 
• Cross-selling 6 different types of garment products to customers. 
• Visiting overseas factories across 4 different regions (Thailand, Vietnam, Mainland China and Malaysia). 
• Leading my team to ensure that they work closely with customers, factories, internal departments and suppliers.
• Supervising my team on costing preparation based on CMT and desired Profit Margin. Looking for possibilities to reduce costs. 

April 2013 – September 2013, Senior Executive, Merchandising @ TAL Apparel Limited (Hong Kong) 

Reason for leaving: Promoted to Merchandising Manager. 

During this period, I worked as a Senior Executive, Merchandiser for TAL Apparel Limited, a clothing company based in Hong Kong. My main duties and responsibilities included:

• Account Management; managing the accounts for 4 large existing customers. 
• Visiting overseas factories across 4 different countries (Thailand, Vietnam, Mainland China and Malaysia) with our customers to show them the development and process of their product. 
• Working closely with customers, factories, internal departments and suppliers from product development to production.
• Reviewing size specs, gradings, bills of materials, drawing/sketches in tech packs with my team and factory before development and production
• Aligning critical paths (WIP) with all parties. Tracking and facilitating, testing, material sourcing ready on time for bulk production 
• Working on costing preparation based on CMT and desired Profit Margin. 
• Working in partnership with the material sourcing department and mills/suppliers to develop strike-offs, handlooms, lab dips, fabric samples and trim samples for customers. 
• Aligning critical paths (WIP) with all parties and following up on order flows, factories capacities and outstanding items to achieve on-time shipments and deliveries. 

April 2012 – March 2013, Senior Executive, Production, Planning & Control @ TAL Apparel Limited (Hong Kong) 

Reason for leaving: Moved departments within same company.

During this period, I worked as a Senior Executive, Production, Planning and Control for TAL Apparel Limited, a clothing company based in Hong Kong. My main duties and responsibilities included:

• Conducting production planning based on SMV, sales forecast, order quantity and production capacity 
• Developing contingency plans in case any actual material delivery is delayed or production falls behind schedule
• Collecting and analysing actual data to review factories performance and adjust production plans when necessary

2009 – 2011, The Chinese University of Hong Kong: MSc in Marketing (GPA 3.327). 

2006 – 2008, Hong Kong Institution of Textile & Apparel: Advanced Diploma of Apparel Studies and Merchandising (Graduated with Distinction). 

2000 – 2003, City University of Hong Kong: BA (Hons) in Translation and Interpretation.