Greg Bailey

I have previous sales experience within hospitality, leisure, and customer-facing commercial roles
I possess the proven ability to proactively generate new business and build strong client relationships with strong communication, negotiation, and presentation skills.
I am a strategic thinker with hands-on execution capability, highly organised with excellent time management and attention to detail.
I am proficient in using CRM systems and Microsoft Office.
I have good knowledge of the corporate and hospitality market.

Sales Manager | EAG Expo Ltd, Holborn, London | July 2024 – PRESENT

Key Achievements and Responsibilities 

- Sell exhibition space and sponsorship over the telephone and face to face where required 

- Manage customer accounts throughout the event cycle to deliver excellent customer service 

- Develop a real understanding of customers' businesses and requirements, as well as the sector, future trends and in turn,   new revenue streams 

- Respond to all inbound sales enquiries in a timely manner 

- Prepare and deliver sales presentations to support new business activity 

- Attend in-house and third party events (both domestically and internationally) to not only maintain existing client relationships, but prospect new business 

- Develop sales plans and ongoing sales initiatives to ensure revenue targets are met, both independently and in conjunction with the Exhibition Director 

- Manage and update CRM system and follow all internal administrative processes 

- Create reports (competitive show, post and ongoing monthly reports) as required 

- Over two shows (January 2025 & January 2026) I have brought in 353K in new business, equating to 51 brand new exhibitors.

- Was solely responsible for the sales in developing two new areas of the show which began expansion in 2025. 

Skills: Exhibitions · New Business Development · Sponsorship Sales · Key Account Development · Customer Relationship Management (CRM) · Event Sales

Account Director | DVV Media International Ltd, Sutton, London | May 2023 – June 2024

Key Achievements and Responsibilities 

- Maintained regular contact with key accounts and built excellent working relationships in order to 
  increase each brand’s share of their clients’ spend & YOY growth of all key account revenue
- Worked closely with the Head of Events and the events team to contribute to the creation of quality, commercially successful         exhibition and event sponsorship models
- Secured event sponsorship income from existing key accounts and proactively identify new sponsorship sales opportunities with qualified companies 
- Implemented the operational sales plan, to deliver/exceed against quarterly and annual sales targets, while identifying and  assessing new product development to ensure sustainable revenue growth 
- Identified opportunities to cross-sell sponsorship packages across the portfolio of events
- Built and maintained strong external relationships with potential sponsors through telephone calls, virtual meetings and securing  face to face meetings
- Created and prepared sponsorship packages for new and existing clients 
- Shared ideas and get involved in the creation of sponsorship ideas in liaison with the Events Director to maximize sponsorship opportunities
- Ensured that all sponsorship leads were tracked through effective use of the CRM system
- Project managed new and existing relationships with sponsors to ensure customer satisfaction and continuous growth and development
- Secured additional revenue through creation of advertising strategies across digital platforms and social media channels 

Skills: Exhibitions · New Business Development · Sponsorship Sales · Key Account Development · Customer Relationship Management (CRM) · Business-to-Business (B2B) · Account Direction · Solution Selling · Event Sales

Senior Account Manager |ARENA HOLDINGS Ltd, South Africa| September 2013 – April 2023

Key Achievements and Responsibilities 

• Accountable for creating annual sales forecasts and generating digital & print advertising revenue and event sponsorships against stringent monthly, quarterly and annual sales targets, in line with the company’s ambitious goals 
• I grew my client portfolio from 1.8 million to 3.1 million GBP in the period July 2015 – March 2020. 
• Managed a portfolio of key accounts including The Shoprite Group (largest retailer in Africa), Woolworths Group, Mercedes Benz, Nissan, Renault and Standard Bank Group (largest bank in Africa)
• Collaborating with a team of Account Directors and Senior Strategists at advertising agencies and Senior Marketing divisions at clients direct to drive insight, strategy, planning, execution and best practice alongside management of global agencies & platforms.
• Contributed to the company’s reputation in relation to client service excellence – won the “Media Star Award” from the Media Shop (South Africa’s largest full-service media agency) in 2019 and 2021. 
• Directly accountable to the client team for commercial outcomes in all jurisdictions, plus KPIs directly linked to growth in brand sentiment and awareness. 
• Act as a consultative and strategic partner, building and nurturing long lasting commercial relationships. 
• Build strong, collaborative relationships with members of a cross functional team, resulting in improved operational efficiency on a national scale and customer service standards. 
• Conduct regular performance management reviews with the sales team, providing positive recognition for great performance and constructive feedback and support in areas that can be improved. 
• Generate regular performance reports in relation to sales budget, review forecast and KPI data for submission to the C-Level Executives.

Business Development Manager | Media 24, South Africa | August 2011 – August 2013 

Key Achievements and Responsibilities 

• Maintained ownership of client accounts, ascertaining and delivering bespoke requirements with the additional responsibility of preparing clients status reports. 
• Optimised sales opportunities by adding an assortment of pipelines through recommendations within the sales team and increased digital advertising spend by 43% during the FY 2011/2012 and FY 2012/2013. 
• Spearheaded the creation and implementation of effective digital marketing strategies designed to find new ways to promote the business through data analysis, content creation and content marketing skills. 
• Successfully developed a new business network with small and large companies whilst effectively building robust relationships with diverse employers and businesses.
• Executed campaigns to grow business across new territories and business verticals by crafting custom solutions 
• Devised and implemented personalised action plans for the sales team, in order to meet the varying needs of the business optimising their performance and supporting their personal development. 
• Lead a cross-functional team, maintained an awareness of market trends, understanding forthcoming customer challenges, and conducted regular market competitor analysis. 
• Worked closely with the team when researching organisations and individuals to discover new opportunities. 

Account Manager | Johnnic Communications, South Africa | May 2003 – July 2011

Key Achievements and Responsibilities 

• Accountable for creating annual sales forecasts and generating digital & print advertising  revenue against stringent monthly, quarterly and annual sales targets, in line with the company’s ambitious goals 
• Accountable for ensuring all project deadlines and budgets were met, communicating with all parties and seeking approval of any changes as they occurred. 
• Contributed to the organisation’s reputation in relation to client service excellence and consistently acquired new business to the portfolio.
• Conducted regular meetings with colleagues to discuss and explore initiatives capable of improving endeavours to support current and future business goals.
• Held fully responsible for client relationship management and the planning and execution of business development activities focused on exceeding commercial targets and increasing client acquisition. 
• Worked with stakeholders to ensure advertising campaigns were delivered efficiently and effectively with the additional responsibility of reporting on the ROI of those campaigns.
• Won the Award for “Top Account Manager” in 2008 and 2009. 

Matric Qualification (South Africa)