Jasmine Oakes

Accomplished Senior Leader with a unique skill set in Marketing Strategy, operations, agency management, process and organisational design. Recognised for driving results across agencies, both in-house and externally for optimised ROI, speed and quality, excel in strategic planning and executing high performing multi-channel marketing campaigns.  

Proven leadership, P&L management, and a focus on innovation have consistently delivered growth and efficiency. Stellar track record in brand content strategy, creative development, and operational efficiency. Gained leadership prowess in building high-performing teams, managing large portfolios, and exceeding partnership expectations has resulted in superior campaigns and customer engagement. Proficient in understanding complex market dynamics, navigating legal nuances, and building relationships with key stakeholders. 

Key brands: Foot Locker, adidas, Nike, PUMA, Gillette, O2, Barclaycard, 3M, Hasbro, Philips, Wrigley 

Accomplishments 

ROI Optimisation 

Developed an agency strategy and operational execution for optimised spend externally and internally, creating high performing teams and improved ROI. 

Developed a multi-channel integrated marketing strategy that achieved brand and business KPIs. 

Developed a vendor co-creation model that enhanced brand campaigns and increased investments, resulting in improved ROI. 

Implemented content segmentation with A/B testing model, leading to enhanced ROI.  

Market Trend Analysis and Business Growth: 

Played a pivotal role in identifying and capitalizing on market trends and opportunities. 

Contributed significantly to overall business growth and success. 

Digital Strategy Enhancement:  

Developed community strategy, with key city focus: including influencers, ambassadors, partnerships, new store openings and community experiences to increase reach and engagement. 

Successfully devised comprehensive digital marketing strategy encompassing various channels, including social media, performance marketing, CRM, e-commerce, and more, resulting in increased brand visibility and revenue growth. 

Spearheaded the integration of multiple digital marketing channels and Martech tools to create a seamless and consistent brand presence, improving customer engagement and driving cross-channel conversions. 

Partnership Development  

Managed complex partnership relationships, key examples Nike, adidas and PUMA, continuously seeking areas for strategic growth and opportunity, to deliver improved ROI or effective investment. 

Ensured successful delivery of campaigns across multiple channels, consistently meeting or exceeding key partner expectations. 

Business Transformation and expansion 

Successfully solution designed and implemented key account wins for renowned clients such as Adidas, 3M, O2, and Barclaycard, spanning multiple countries and marketing communication channels. 

Demonstrated remarkable track record by consistently increasing account portfolio sales by over 30%, leveraging new revenue streams. 

Experience

Foot Locker EMEA, London/Vianen.                                                                                                     11/2018 - 08/23  

Interim VP Marketing.                                                                                                                               05/2022-08/23 

Create new brand and go-to-market strategies to improve ROI. Implement new omni-channel process, restructure marketing, brand, partnership, creative, and content team, address hiring needs. Developed comprehensive brand content and community strategy, adopting digital first content approach to boost brand awareness and capitalize on commercial opportunities. Collaborate with the e-commerce team to support growth through SEO strategies for improved organic search performance. 

Attained year-over-year (YoY) growth through creation and execution of marketing strategies and plans. 

Implemented full funnel media strategy, optimizing spending and improving demand and conversion rates throughout customer journey. 

Successfully managed agency partners and Marcom platforms to deliver cost effective, streamlined approach to meet strategic priorities. 

Senior Director - Marketing and Content                                                                                          11/2018 -05/2022 

Developed, implemented, and oversaw comprehensive marketing strategies to meet business objectives and drive growth. Created and executed brand content strategy that aligns with the overall marketing plan, ensuring a consistent and compelling brand message and channel relevant storytelling. Led and mentored team of professionals, providing guidance, setting goals, and fostering a culture of creativity and excellence. Managed marketing and content budget, ensuring cost-effective strategies and efficient resource allocation. Enhanced organization's brand through consistent messaging, design, and customer experiences.  

Established multi-disciplined in-house creative team, enhanced ROI, and achieved substantial cost savings of approximately $2 million by reducing external agency spending. 

Played pivotal role in rollout of new web shop platform across EMEA, resulting in improved customer journey and click-through rates. 

OLIVER, London                                                                                                                                 11 /2013 – 10/2018  

Director – Implementation and Core Accounts In-house agencies                                            05/2015 – 11/2018                                                                               

Oversaw multiple global implementations for new clients, navigating complex markets and multi-channel communication. Managed strategic deployment of account wins, encompassing solution design, client relations, talent management, process mapping, operational frameworks, financial forecasting, and identified strategic growth opportunities. Administered execution of multiple international implementations across up to 20 different markets, including establishment of central European creative hub. Developed comprehensive business plans to guide client service team in meeting objectives. 

Elevated to the Senior Leadership team, played a pivotal role in formulating key objectives to propel the UK business towards its targets.  

Held full P&L responsibility, consistently achieving growth targets for both implementation and CORE accounts. 

Monitored establishment of central European Creative Hub, ensuring adherence to critical KPIs and SLAs while delivering exceptional results. 

Client Service Director - In-house agencies                                                                                      11/2013–04/2015                                                                                                                                     

Leveraged understanding of intricate details of business, enabling development of new accounts across diverse markets and sectors. Maintained productive relationships with senior management, facilitating collaboration and alignment with organizational goals. Led onsite agency teams, providing direction to eight direct reports, fostering collaborative and productive work environment against strategic goals. 

Successfully managed diverse portfolio of ten clients within integrated marketing communication, overseeing a wide range of channels, including TVC, digital, social, web, and print. 

Strategically expanded accounts through the development of new revenue streams, contributing to business growth and sustainability. 

Senior Account Director, SGS Europe Ltd, London/Amsterdam 

Account Director, AGI Solutions, Amsterdam 

Senior Account Manager, Imagelinx, Nottingham/Boston, US 

Degree 2:1 BA Hons Media Production, University of Bedfordshire  

Yale SOM Executive Education Digital Transformation Strategy  

Oxford Digital Marketing: Disruptive Strategy 

CIM Marketing & Brand Strategy 

CIM Diploma in Professional Digital Marketing