Linnéa Palacios Wallsten

Creative Direction graduate with hands-on experience supporting brand imagery, e-commerce presentation, and campaign content within luxury fashion. Skilled in research, concept development, visual storytelling, and execution across digital platforms. Experienced in collaborating with creative, marketing, and production teams, with a strong understanding of luxury aesthetics, imagery, and composition. Highly detail-oriented, visually driven, and passionate about fashion culture, research, and emerging creative talent. Strong experience in visual research, reference building, and high-standard creative presentations.

I have professional experience within luxury fashion environments, supporting both creative and commercial functions. At Nathalie Schuterman in Stockholm, I worked closely with e-commerce, marketing, and styling teams to ensure product accuracy, coordinate content production, and maintain brand consistency across digital platforms. I contributed to visual merchandising initiatives, assisted with photoshoot coordination, and supported cross-functional collaboration to align product presentation with business objectives. In addition, I have undertaken freelance creative projects, including art direction and production support for a music photoshoot for an emerging artist, where I contributed to concept development, visual storytelling, and on-set coordination.

I hold a BA (Hons) in Creative Direction for Fashion from London College of Fashion, where I developed a strong foundation in art direction, visual communication, and strategic brand storytelling. The programme combined creative concept development with industry-focused execution, including campaign creation, visual research, trend analysis, and presentation design across fashion and beauty contexts. Throughout my studies, I led multiple projects from initial research and ideation through to final production, strengthening my ability to translate creative vision into commercially and culturally relevant outcomes.