Liv Grady

I’m a Senior Creative Copywriter with over eight years of experience. I have worked agency side, in house and freelance. My expertise lies in B2C copy, working with a wide range of brands including Missguided, TK Maxx, Homesense, Card Factory, In The Style and Beauty Bay. 
I enjoy delving into data and turning that into strong meaningful content for customers. I have experience across a wide range of channels including social, editorial, out of home, radio, UX and CRM.

Creative Manager - Copy (Interim) - TJX EUROPE - July 2025 -Present

• Brand creative copy manager for Homesense and TK Maxx across all European markets
• Manage a team of four copywriters
• Sub edit content for OOH, digital and internal comms
• Work closely with senior stakeholders to deliver copy concepts to align with major trade moments
• Oversee and develop brand books and tone of voice documents
• Manage relationships with agency copywriters to ensure TOV is executed across all output

Senior Creative- Copy and Social Lead - TJX EUROPE - March 2022 -Present

• Brand creative copy lead for Homesense across all European markets.
• Write, edit and sub copy across all digital and physical touch-points.
• Work closely with creatives to concept, pitch, present and deliver monthly drive action campaigns
• Concept pitch and sign off social media concepts from brief to delivery on behalf of the creative team
• Art direction of social media shoots
• Work closely with the Art Director to produce cohesive, on-brand seasonal photoshoots and campaigns for key retail moments
• Write national radio ad scripts, collaborating to direct and produce compelling 20-second audio ads

Senior Creative Content Executive - MISSGUIDED - June 2021-March 2022

• Lead on copy across all digital and physical touch-points
• Worked with social media to develop copy-led social hooks across all output
• Developed influencer briefs to align with trade moments
• Managed content calendars
• Created all homepage and social copy
• Line managed the junior copywriter
• Produced monthly reports across blog sales and affiliates
   

SEO Creative Content Executive - MISSGUIDED - August 2019- June 2021

• End-to-end management of Missguided blog, BabeZine
• Researched SEO keywords to develop a trade-led content calendar
• SEO PLP copy
• Wrote social copy across Instagram, Facebook, TikTok and Twitter
• Live tweeting key customer and cultural moments eg. Black Friday, Love Island
• Wrote all CRM copy across emails and push notifications

Senior Copywriter - GETTING PERSONAL - February 2018 - August 2019

• Management of product copy, email copy and SEO copy
• Creation of seasonal content calendars
• Wrote and uploaded blogs
• Key support to PR executive
• Affiliate relationship management

Content Marketing Manager - MONKEYFISH MARKETING - August 2017-February 2019

• Optimised on-page copywriting
• Managed relationships with both B2B & B2C clients
• SEO blog posts and on-page copy
• Content calendar creation

Digital Copywriter - MONKEYFISH MARKETING - March 2017- August 2017

• Optimised on-page copywriting
• Blog posts

Freelance PLP and blog copy for: In The Style, Beauty Bay

BA (Hons) Journalism, First Class Honours 2013-2016