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Post by Liv
Liv Grady

Liv Grady

Senior Creative Copywriter

Manchester, Manchester

Liv Grady

5 months ago

Liv Grady Creative Copy Portfolio

2025 CREATIVE PORTFOLIO

LIV
GRADY

—| copy BRANDING
CREATIVE PORTFOLIO

INTRODUCTION

2025

I'm a creative copywriter with over eight years of
professional experience. | have worked across a range
of clients, however my true skills lie in D2C. | love
delving into the customer mindset, taking a business
strategy and turning into something that speaks
directly to a customer’s needs.

As Copy Lead for Homesense, | work closely with
designers and art directors as well as pitching ideas to
our in-house clients across brand and marketing
departments.

I like to work in the bigger picture, | have been involved
in developing brand books, planning social content
and countless brand-activation campaigns.
PROJECTS
CREATIVE PORTFOLIO

PROJECT O1

TK Maxx & Homesense
xX
RED NOSE DAY

For the last two years | have been
the Creative Copy Lead for the TK
Maxx Red Nose Day campaigns.

We have worked with Aardman
and Mr. Men Little Miss, to create
huge omni-channel campaigns
across TV, OOH, digital,
ecommerce and more.

| contributed to the art direction,
managed the social content and
oversaw copy start-to-finish for
both campaigns.

Have a laugh
for a cracking cause

Make a
difference

your way

2024

2023
CREATIVE PORTFOLIO

PROJECT O02

“SORRY MUM, I WAS

TOO COMFY

TO GO TO MY LECTURE”

Homesense
Back to Uni

For Homesense’s most
recent Back to Uni campaign,
| created a suite of assets
that would appeal to both
students and parents.

| played on the idea of a text
home to Mum and Dad,
tapping into classic student
stereotypes.

These copy lines were used
across paid media, in-store
signage, email and social.
CREATIVE PORTFOLIO

PROJECT 03

Bedroom trend:

COASTAL

Homesense
S/S 24 Lookbook

| wrote the Homesense
Spring/Summer lookbook,
which was sent out to UK
press.

| had to communicate each
trend clearly, whilst
reinforcing the unique
business model of
Homesense to our press
contacts.
CREATIVE PORTFOLIO

PROJECT O04

YOU CAN'T |
PUT A PRICE YOU CAN'T | YOUCAN'T
ONTHE | PUT APRICEON | PUTAPRICE

PERFECT sroasTIES | ON YOUR
| h- ».,DREAM TREE... %

i
a RR 60°}

lo | Ee |
0 ¢
But you can bag the
e platter was a steal baubles well under budget

Homesense
Christmas 2025

| concepted multiple routes for
Homesense 2025 Christmas
campaign.

This route was called ‘You can’t
put a price on Christmas’

| wanted to create a clear and
flexible copy mechanic that was
backed up with a price message,
all using our ‘maverick with
common sense’ tone of voice.
CREATIVE PORTFOLIO

PROJECT 05

HOMESENSE WE WRITEHOW opm
TOV Guidelines WE SPEAK. HOMESENSE.

| wrote and developed the =
tone of voice guidelines for
the recent Homesense brand

book.

I came up with a list of TOV CONFIDENCE Baked beats aoe boris roc:
principles and explained how NOT CLUTTE SAGOPA
to easily put them into a

practice. - °

| also concepted a wide range w

of lines to demonstrate the
principles in action.

—

Fancy plates for up
to 60% less?
Suddenly, washing up
doesn’t feel so...
washing up-y.

Your dream bedding.
Without the ‘in your
dreams’ price tag.

Why settle for
‘close enough’?
when you can
afford ‘the one’?
CREATIVE PORTFOLIO

PROJECT O06

MISSGUIDED
Party campaign 2022

If you remember one thing
from last night..make it
your outfit

| crafted a punchy and
memorable line for the
Missguided Christmas campaign,
that would tap into the ‘party
girl’ mindset of their 18-25 year
old target market.

This was used across OOH,
social, email, ecommerce and
more.

IF YOU REMEMBER ONE
THING FROM LAST NIGHT...

MAKE IT YOUR OUTFIT
CREATIVE PORTFOLIO

PROJECT O7 >

MISSGUIDED
Party camapaign 2023

However you party. CEP rs wea, esse sue
ix *, GOHARD. LET G0. REGRET NOTHING. BE YOU.
As part of a Missguided een, DANGE TODAY. THINK TONORBOW.
Christmas campaign, we were ho N
briefed to create a hand-painted : ‘Sag ee LT

mural on Shoreditch high-street
in partnership with Klarna.

| wrote a mini manifesto to
evoke excitement about the
release from lockdown and all
the plans to come.
CREATIVE PORTFOLIO

PROJECT O8

MISSGUIDED
Summer 2021

At last...
You have plans,
we have outfits

Following a lockdown release,
Missguided wanted to tap into the
sentiment of freedom for their
spring/summer campaign.

| came up with the line for the
OOH ad, which played into this
mindset and resonated with the
young female audience.
CREATIVE PORTFOLIO

9 Thanks for taking
LET'S WORK  &i&
consider my

application and |

hope to hear
from you soon

CONTACT ME

© 07928281416

(=) olivia.grady@live.co.uk

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