Liv Grady

5 months ago ·

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Liv Grady Creative Copy Portfolio

Liv Grady Creative Copy Portfolio

2025 CREATIVE PORTFOLIO LIV GRADY —| copy BRANDING
CREATIVE PORTFOLIO INTRODUCTION 2025 I'm a creative copywriter with over eight years of professional experience. | have worked across a range of clients, however my true skills lie in D2C. | love delving into the customer mindset, taking a business strategy and turning into something that speaks directly to a customer’s needs. As Copy Lead for Homesense, | work closely with designers and art directors as well as pitching ideas to our in-house clients across brand and marketing departments. I like to work in the bigger picture, | have been involved in developing brand books, planning social content and countless brand-activation campaigns.
PROJECTS
CREATIVE PORTFOLIO PROJECT O1 TK Maxx & Homesense xX RED NOSE DAY For the last two years | have been the Creative Copy Lead for the TK Maxx Red Nose Day campaigns. We have worked with Aardman and Mr. Men Little Miss, to create huge omni-channel campaigns across TV, OOH, digital, ecommerce and more. | contributed to the art direction, managed the social content and oversaw copy start-to-finish for both campaigns. Have a laugh for a cracking cause Make a difference your way 2024 2023
CREATIVE PORTFOLIO PROJECT O02 “SORRY MUM, I WAS TOO COMFY TO GO TO MY LECTURE” Homesense Back to Uni For Homesense’s most recent Back to Uni campaign, | created a suite of assets that would appeal to both students and parents. | played on the idea of a text home to Mum and Dad, tapping into classic student stereotypes. These copy lines were used across paid media, in-store signage, email and social.
CREATIVE PORTFOLIO PROJECT 03 Bedroom trend: COASTAL Homesense S/S 24 Lookbook | wrote the Homesense Spring/Summer lookbook, which was sent out to UK press. | had to communicate each trend clearly, whilst reinforcing the unique business model of Homesense to our press contacts.
CREATIVE PORTFOLIO PROJECT O04 YOU CAN'T | PUT A PRICE YOU CAN'T | YOUCAN'T ONTHE | PUT APRICEON | PUTAPRICE PERFECT sroasTIES | ON YOUR | h- ».,DREAM TREE... % i a RR 60°} lo | Ee | 0 ¢ But you can bag the e platter was a steal baubles well under budget Homesense Christmas 2025 | concepted multiple routes for Homesense 2025 Christmas campaign. This route was called ‘You can’t put a price on Christmas’ | wanted to create a clear and flexible copy mechanic that was backed up with a price message, all using our ‘maverick with common sense’ tone of voice.
CREATIVE PORTFOLIO PROJECT 05 HOMESENSE WE WRITEHOW opm TOV Guidelines WE SPEAK. HOMESENSE. | wrote and developed the = tone of voice guidelines for the recent Homesense brand book. I came up with a list of TOV CONFIDENCE Baked beats aoe boris roc: principles and explained how NOT CLUTTE SAGOPA to easily put them into a practice. - ° | also concepted a wide range w of lines to demonstrate the principles in action. — Fancy plates for up to 60% less? Suddenly, washing up doesn’t feel so... washing up-y. Your dream bedding. Without the ‘in your dreams’ price tag. Why settle for ‘close enough’? when you can afford ‘the one’?
CREATIVE PORTFOLIO PROJECT O06 MISSGUIDED Party campaign 2022 If you remember one thing from last night..make it your outfit | crafted a punchy and memorable line for the Missguided Christmas campaign, that would tap into the ‘party girl’ mindset of their 18-25 year old target market. This was used across OOH, social, email, ecommerce and more. IF YOU REMEMBER ONE THING FROM LAST NIGHT... MAKE IT YOUR OUTFIT
CREATIVE PORTFOLIO PROJECT O7 > MISSGUIDED Party camapaign 2023 However you party. CEP rs wea, esse sue ix *, GOHARD. LET G0. REGRET NOTHING. BE YOU. As part of a Missguided een, DANGE TODAY. THINK TONORBOW. Christmas campaign, we were ho N briefed to create a hand-painted : ‘Sag ee LT mural on Shoreditch high-street in partnership with Klarna. | wrote a mini manifesto to evoke excitement about the release from lockdown and all the plans to come.
CREATIVE PORTFOLIO PROJECT O8 MISSGUIDED Summer 2021 At last... You have plans, we have outfits Following a lockdown release, Missguided wanted to tap into the sentiment of freedom for their spring/summer campaign. | came up with the line for the OOH ad, which played into this mindset and resonated with the young female audience.
CREATIVE PORTFOLIO 9 Thanks for taking LET'S WORK &i& consider my application and | hope to hear from you soon CONTACT ME © 07928281416 (=) olivia.grady@live.co.uk
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