Lois Dawson

A graduate with a first class honours in Marketing, Advertising and Communications, from the University of Gloucestershire. I would describe myself as a conscientious, highly motivated, enthusiastic individual that holds a positive 'can do' attitude to my work; I am results-driven and aim to provide a strong support in working towards commercial objectives for the business. A team player and detailed orientated. I set out to build strong working relationships, liaising across different teams across the business to deliver great results whilst under pressure. I have the ability to recognise and appreciate the wider strategy and the bigger picture, diving into detail to implement them, I operate proactively, I take ownership of my work, undertaking everything I do with high levels of energy and a sense of humour.

Throughout my career, I've found it to be both challenging and incredibly rewarding. Each day brings a new opportunity to learn something new, and this constant evolution has been a driving force in my professional journey. The challenges I've faced have not only strengthened my skills but also provided a sense of accomplishment. The ongoing process of learning has been a cornerstone of my career, shaping my approach to new tasks and fostering a passion for continuous growth.

University of Gloucestershire, BA Honours in Advertising, Marketing & Communications.

Grade: 1st Class Honours

Dissertation title:
'To understand non-allergen consumer's motivations when purchasing free-from products FMCG.'

Some key modules:
Persuasive advertising, Campaign planning, Strategic Marketing, Public Relations and much more. 

University was an incredible experience and through learning key theories and implementing them in my placement year as allowed my confidence to grow within marketing.