Luke Brophy

A target-oriented, dynamic and resourceful hospitality sales and events professional with extensive experience and expertise in sales leadership, implementing marketing and sales strategies to propel profitability and guest experience. 

AREA SALES MANAGER (Promoted)

Revolution Bars Group: Northeast, Northwest, Yorkshire and the Humber, East Midlands.

December 2022 – Present.

Key Achievement: Led the Northern region in delivering a record breaking pre booked revenue

result of £2.6 million throughout the Christmas period.

• Led and developed a team of Business Development Managers, Sales Managers, and Sales

Executives across the brands northern regions via continuous training and mentoring, with the

outcome of exceeding pre booked revenue targets.

•Achieve company objectives via seasonal sales strategising, analysing performance data, planning

thoroughly, setting team member KPI's and revenue targets.

• Driving key sales strategies across the area to support national focus areas and overall revenue

performance.

• Overseeing brand standard audits to ensure sales standards are consistently met.

• Tailoring revenue driving projects and training materials for national use.

BRAND SALES MANAGER – INTERIM/HOLDING CONTRACT

Revolution Bars Group: Scotland & North England.

May 2022 – December 2022

• Accountable for managing and leading a team of 39 Sales Managers & Sales Executives across

Revolution’s Northern region in exceeding pre booked revenue targets.

•Led the Revolution sales team effectively with comprehensive knowledge of Revolution Bars Groups

products, services, and sales strategies.

•Hire, train, motivate, and advise a team of Sales Managers and Sales Executives.

•Led and empowered Sales Managers through continuous training and career development

opportunities to develop and maintain a high performing sales team.

SALES MANAGER

Revolution Bars Group: York

June 2021 – Jan 2023

• Hire, led and developed a team of two Sales Executives to ensure any inbound sales enquiries

were managed and converted effectively.

• Proactively build and maintain a database of corporate relationships who would become the core

of the businesses revenue stream.

• Conduct outbound business visits and meetings to generate new contacts and leads.

• Provide interviews and face to face show arounds to prospects to understand event and private

hire requirements in addition to upselling and maximising sales opportunities.

• Market and promote venue space and event opportunities by creating and publishing digital

marketing content and managing social media channels.

BA Honours International Tourism Management