Manosha Sumathiratna

Resourceful professional with 3+ years of experience as a Statistical Analyst and 11+ years as professional Banker. Able to analyse business data using SPSS, Power BI, Minitab and MS Excel to draw significant conclusions. Possess excellent problem-solving, analytical, financial, and technical skills. Qualified with a first-class BSc in Statistics and a master's degree in Commerce. Currently pursuing MSc in International Business with Data Analytics. Able to work as strong team leader as well as a good team player.

BRANCH MANAGER @ BANK OF CEYLON, SRI LANKA
(Jul 2011 - Sep 2022)

Worked as the branch manager of Katubedda Branch, at the time of resigning. Over 11 years of experience as a professional banker, including 4+ years of experience, as a branch manager. Some of the key duties performed under the designation of branch manager are as follows;

• Developing business plan and action plan for the branch.
• Balancing the deposit mix and credit to deposit ratio of the branch.
• Monitoring non-performing advances and conducting recovery clinics.
• Evaluating Credit proposals and Risk Assessment.
• Evaluating Financial reports of businesses.
• Conducting deposit mobilization campaigns.
• Onboarding prospective corporate customers.
• Managing HR and evaluating the performance of the staff.
• Coordinating all branch events, campaigns and promotions.
 

Skills: Customer Retention, Customer Service, Financial Analysis, Credit Analysis, Risk Assessment, HR Skills
 

STATISTICAL ANALYST @ OLANCOM PVT LTD
(Jan 2009 - Jul 2011) 
 

Olancom was facilitating online hotel reservation around the world. As the statistical analyst, I was working with the marketing team and was responsible for carrying out various types of data analysis. Some of the key duties performed are;

• Planning & implementing digital campaigns across multiple channels to drive quality traffic to the website (SEO, PPC, Social Media Advertising).
• Analysing internal data to identify customer buying behavior and new market trends (with the use of SQL to retrieve relevant data).
• Conducting e-surveys and analysing responses
• Monitoring and reporting marketing campaign performance (Google Analytics / SPSS)
• Analysing and reporting daily, weekly and monthly business performance
• Content creating and conducting email marketing activities
• Carrying out online research to identify market developments and competitor behaviours.
• Idntifying new product development and improvements based on analysis.
 

Skills: e-commerce, Google Analytics, SQL, e-survey tools, email marketing, SEO, SPSS
 

TRAINEE SALES ANALYST @ NESTLE LANKA PLC
(Apr 2008 - Jan 2009) 
 

Worked as a trainee sales analyst at Nestle, just after completing my bachelors degree. Worked with sales department and following are some key duties performed;

• Analysing primary and redistribution sales and reporting periodically
• Forecasting of product-specific sales weekly and monthly
• Conducting performance evaluation of sector sales executives
• Coordinating and monitoring island wide DMS (Distributor Management System)
• Preparing ad-hoc reports as per the requirements of the higher management

Skills: Advanced Excel (VLOOKUP, Pivot), SPSS, DMS
 

• MASTER OF SCIENCE: INTERNATIONAL BUSINESS WITH DATA ANALYTICS (Sep 2022 - Current)

Ulster University, London Campus, UK, (Expecting final results at the end of October 2023)

Title of Dissertation: Factors Influence the Purchase Intention Towards Rooftop Solar Panels: Comparative Study of a Developed and a Developing Country

• MASTER OF COMMERCE: DEGREE BY RESEARCH – PASSED GPA 3.14 (Jun 2017 - Dec 2021) 

University of Kelaniya, Sri Lanka

Title of Thesis: Impact of Internet Banking Service Quality on Customer Satisfaction and Loyalty

• BACHELOR OF SCIENCE: STATISTICS (SPECIAL DEGREE) - FIRST CLASS (Feb 2004 - May 2008) 

University of Sri Jayawardenepura, Sri Lanka

Final Year Project (Individual): Reducing First Three Days Defect Rate at Hidramani Industries (Pvt) Ltd, Kahathuduwa, Sri Lanka - Six Sigma Project