
Martina Gardeva
Marketing / Advertising / Public Relations
Services offered
🚀 Digital Marketing Expert | Performance Marketing Strategist
🔹 5+ years of experience elevating brands online presence and driving revenue growth & customer acquisition through digital marketing strategies, exceeding revenue and ROAS targets consistently.
🔹 Specialised in paid media channels (Google Ads, Facebook Ads, Affiliate marketing) as well as CRM, SEO, Content, Brand Marketing etc. with a track record of successful product launches and omni-channel campaigns.
🔹 Skilled in strategic planning, data analytics, cross-functional collaboration, and leveraging emerging technologies for digital innovation.
🔹 Passionate about staying ahead of digital trends to drive organisational success.
✈️ In my free time I love to travel (visited 22 countries on 4 continents) and explore different cultures. I've participated 3 times in student exchange programs in the USA and spent a semester in Spain as part of an international Erasmus+ study exchange.
👩🎓I hold a BA degree in Business & Economics (1st) and MSc in Tourism Marketing Management (Distinction)
Experience
- Dynamic Digital Marketing Manager with 5+ years of cross-industry experience, specialising in leading multi-channel marketing campaigns and digital transformation to fuel online revenue growth and customer acquisition.
- Expert in steering global campaigns with a focus on performance marketing & paid media, alongside product marketing, brand management and web optimisations.
- Skilled in leading creative strategies, adept at optimising assets and refining copy, ensuring each element is tailored to the customer journey for maximum impact and engagement.
- Effective at leading cross-functional teams to meet project deadlines and achieve marketing goals, with a proven track record of contributing to successful campaigns (e.g. product and market launches, global brand awareness campaigns, lead generation, etc.) that deliver tangible growth.
Education
Bournemouth University, UK - MSc Tourism Marketing & Management
SEPT 2017 - SEP 2018
University of National and World Economy, Bulgaria - BA Business & Management
SEPT 2013 - JUL 2017
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