Naomi Chapman

I’m a results-driven digital marketer with a strong foundation in marketing strategy and a specialist focus in SEO. With over 4 years’ experience across both in-house and agency settings, I’ve delivered successful organic growth strategies for a wide range of B2B and B2C brands.

My skill set spans the full SEO spectrum—from technical audits and on-site optimisation to content strategy, competitor research, and clear, stakeholder-focused reporting. I also bring broader marketing knowledge to the table, having worked closely across content, CRO, analytics, and paid channels to support integrated digital campaigns.

With an academic background in English Literature (BA Hons) and an MSc Marketing (Distinction) from Cardiff Business School, I combine creative thinking with strategic insight to drive results that align with brand goals.

I’m passionate about making SEO accessible, impactful, and aligned with wider business objectives—and I love collaborating with teams to make it happen.

Liberty Marketing Group Ltd, Cardiff

SEO Specialist - October 2023  to Present

• Lead SEO strategies for clients including Fish4Dogs, San Carlo Group, Dr Sam Bunting, Heatforce, and WJEC, contributing to increased visibility, traffic, and leads.

• Delivered audits covering technical SEO, content strategy, local optimisation, and site migrations, ensuring actionable implementation plans.

• Built custom reporting dashboards in Looker Studio and GA4, and led quarterly business reviews with stakeholders.

• Worked cross-functionally with content, PPC, and digital PR teams to build holistic, data-driven growth strategies.

• Helped coordinate internal team-building and wellbeing initiatives as part of the Liberty Culture Club.

Hut Six, Newport

Digital Marketing Executive - January 2023  to October 2023

• Owned SEO and PPC strategy for a cybersecurity SaaS startup, laying the foundations for ongoing organic growth.

• Redesigned the website alongside developer and design teams, improving site UX and SEO readiness.
• Created real-time reporting dashboards and ran Google Ads campaigns to generate qualified B2B leads.

• Managed social channels, hosted webinars, and carried out competitor/market research.

Niche Website Builders, Cardiff

Keyword Research Manager - June 2022 to January 2023

Team Leader - May 2022 to June 2022

Keyword Researcher - November 2021 to May 2022

• Led the Keyword Research Team, overseeing training, QA, and performance KPIs.

• Produced in-depth, bespoke content strategies using Ahrefs, SEMrush, and client data.

• Onboarded clients and managed ongoing relationships via Monday.com and Zendesk.

• Delivered SEO training and briefings to internal teams in line with algorithm updates and new tools.

Admiral Group Plc, Cardiff

Motor Claims Handler - October 2019 to October 2021

• Delivered high levels of customer service across phone and digital support channels.

• Recognised as Part-Time Handler of the Year 2020.

Cardiff University — MSc Marketing

November 2020 - October 2021

• Managed a team SEO audit project for Flexi Soul Yoga Studio.

• Participated in ‘Hack of Kindness’ week with The Goodwash Company.

Cardiff University — BA (Hons) English Literature

September 2017 - July 2020

• Developed research, analysis, and public speaking skills through a wide range of literary studies.