Sam Joy

I'm an experienced account manager with over 8 years of expertise in the realm of online media and digital advertising. Throughout my career, I've had the privilege of working across both the branding and performance facets of the online advertising industry.

In my capacity, my primary focus has revolved around forging strategic partnerships between diverse advertisers and agencies, on one hand, and publishers and affiliates, on the other, within the ad network space. My track record includes the successful launch of numerous campaigns and the seamless onboarding of various publishers using a range of pricing models such as CPM, CPL, CPC, and CPA. I've also amassed hands-on experience in Ad-Trafficking and the intricate process of campaign setup.

My enthusiasm for my profession is unwavering, and I'm always eager to connect with fellow marketers. While I derive satisfaction from every facet of my job, I find the most joy in collaborating with clients or business unit leaders to comprehend their unique business objectives. As we engage in this collaborative journey, creative ideas naturally begin to flow, making this stage the most enjoyable for me. It's imperative to me that the client's business interests are paramount, and I refrain from imposing my ideas on others. Instead, I invest significant time in comprehending the intricacies of the business and the target audience before presenting suggestions. While I am fully capable of working independently, my peak performance is achieved when collaborating harmoniously with others.

Director - Affiliate Marketing

24 Media Advert  May 2021 - Present

Develop and execute affiliate marketing strategies to increase revenue and expand brand reach. Build and maintain strong relationships with advertisers to drive engagement and growth.

Analyze internal performance data to identify trends, optimize campaigns, and maximize ROI. Manage a team of email marketing executives, providing guidance and support to drive results.

Collaborate with cross-functional teams to develop and execute marketing campaigns and promotions. Stay up to date with industry trends and best practices to ensure the affiliate program remains competitive.

Consultant - Affiliate Marketing

Consultant Sep 2016 - Present

Managed a portfolio of affiliate accounts, and advertiser accounts, identifying opportunities to increase revenue and engagement.

Developed and executed campaigns and promotions to drive affiliate activity and sales.

Built strong relationships with affiliates, negotiated commission rates, and ensured program compliance.

Analyzed affiliate performance data to identifytrends and optimizecampaigns for maximum ROI. Collaborated with cross-functional teams to develop and execute marketing campaigns and promotions.

Provided optimal customer services and administered everyday maintenance of various accounts. Developed strategies for affiliates on a monthly and quarterly basis.

Performed audit on affiliate inventory and analyzed data and results. Developed campaigns for various departments and customized them as required. Provided support to Affiliates Managed and developed new contacts.

Business Development Manager

GoWeb Networks (Fox Ad Media) Mar 2016 - Feb 2018

Target Ad Agencies Ad Networks & Affiliates in the USA expanding the footprint of email, display, and mobile Traffic distribution and growing subscriber base.

Defined strategy for digital content distribution.

Established work processes and best practices to ensure long-term client relationships.

Worked with creative marketing and programming to develop unique, innovative marketing solutions that delivered successful results, resulting in an expanded client base and an increase in revenue.

Extensive experience in dealing with clients around the globe, always prioritizing long-lasting alliances.

Highly successful in tracking records in the development, negotiation, and execution of multi-platform brands.

Monitored metrics and marketing investments to assess performance and implement improvements. Developed innovative marketing campaigns to increase engagement with the target demographic and drive brand exposure.

Development of mid and long-range revenue forecast by market and category.

Manage and negotiate Co-op marketing budget with emphasis on ROI negotiated rates, volume, discounts, and contractual terms Negotiated real state, channel lineup, packaging, and pricing. Oversee and negotiate POS presence and use of marketing assets.

Develop a trusted advisory relationship with the Sales Teams quickly understanding their priorities, executing management directives, and communicating critical sales information.

Manage back-office operations for major customer accounts, including campaign management, billing, account reconciliation, and order tracking.

Directly responsible for account management for all customers. Build relationships with day-to-day agencies and advertisercontacts.

Partnered with marketing teams to provide insight into the development of product pitches, boosting sales.

Manager – Publisher Development

AdIntegral UK Jun 2015 - Feb 2016

Identifying potential publisher partners: The Publisher Development Manager must identify and reach out to potential publisher partners whose audience would benefit from the company's products or services.

Negotiating partnership terms: The Publisher Development Manager must negotiate favorable partnership terms with publishers that will benefit both parties.

Building and maintaining relationships: The Publisher Development Manager must build and maintain relationships with publishers to ensure long-term partnerships that benefit both parties.

Monitoring performance: The Publisher Development Manager must regularly monitor the performance of publisher partnerships to ensure that they are meeting expectations.

Providing support: The Publisher Development Manager must provide support to publisher partners to ensure that they can effectively promote and distribute the company's products or services. Developing and implementing growth strategies: The Publisher Development Manager must develop and implement growth strategies to expand the company's publisher network and increase distribution.

Analyzing data: The Publisher Development Manager must analyze data to identify trends and opportunities to improve publisher partnerships and grow distribution.

Manager – Media Buying

AdCovenant Media Jul 2014 - May 2015

Research potential publishers, advertisers, SSPs, and DSPs (For Display, Video, and Mobile) and negotiate with them to acquire cost-efficient and budget-conscious advertising space, sponsorships, or product placements.

Build and maintain good relationships with Ad Networks, Exchanges, Media Agencies, Direct Publishers, and Trading Desks and offer better services.

Getting new business for the company which includes a lot of research into the potential customer and decision-making contacts, creating a database, etc.

Follow up with the Advertisers regarding payments.

Lead - Campaign Management (Ad Trafficking)

Synechron Technologies Mar 2011 - Jul 2014

Develop campaign strategies that align with overall business objectives Manage budgets and resources for campaigns.

Lead a team of campaign managers and specialists, mentoring trainees. Develop and implement timelines and project plans for campaigns Monitor and report campaign performance metrics.

Coordinate with cross-functional teams, such as creative, content, and digital marketing, to ensure campaign success.

Identify areas for improvement in campaign management processes and implement changes as needed.

Keep up to date with industry trends and best practices in campaign management Have managed campaigns of different rate types.

Managing campaigns on Open AdStream (247 Media Network Ad Server) and Appnexus

Have created and managed several display campaigns such as Standard Ad Banners, Rich Media, Video, and Mobile

Extracting reports from different servers like Media Mind, Atlas, Appnexus, Pointroll, and DFA, etc. Preparing performance reports for the campaign and sending them to the client.

Worked on reports showing the analysis of the discrepancies in data received from two different servers.

Always maintained a quality score of 100%.

Taken care of various Rush requests received from Client End. Communicating with the client via email /Skype for any issues. Handling the new task received from the client and training the team.

Leading weekly calls with the client and discussing the challenges and getting any new updates from them.

Appreciated by the senior management and client for the quality work done.

Diploma in Business Management (HR)

IIBMS Jun 2010 - Apr 2012

Diploma (Retail Management)

Annamalai University Jun 2007 - May 2009