Shetul Mashru

Trusted advisor with over 17 years experience driving technology-led transformations to leverage an optimum operating model on various lenses, including processes, data and insights, governance and other layers. 

A Trusted Advisor with 17 years’ experience in Finance Strategy and Performance Management, improving strategic decision-making abilities for CFO/COO communities leveraging the latest data and technology platforms, primarily in Financial Services and Private sector across EMEA.

Lead high-performance teams on the sale of Finance Transformation programmes, including the sale, design and delivery of scalable cloud-based reporting and planning solutions ranging across:

1. Operating model layers (organisation; data; technology; process; governance; people);
2. Data and Analytics strategy across Finance and the wider organisational functions 
3. Business cases for Executive Committee (ExCo) and Global Finance Leadership Team (GFLT) sign-off;
4. Decision-making framework to increase effectiveness of performance management forums (value drivers and KPIs);
5. Information Model (requirements gathering on dimensions, hierarchies, measures, KPIs and attributes); and
6. Reporting Insights and Planning Visualisations.

Expert in change management and proactive identification of opportunities to increase practice revenue (inc. proposals, SoWs).

Experienced adopter of advanced Performance Management EPM/ERP cloud-based technologies (Azure, Oracle SAP), including integration of reporting, planning and decision science solutions - all founded by an efficient data model explained through high-impact visualisations (e.g. Anaplan; Power BI; Tableau; and other BI tools). 

First-Class graduate in Accounting and Finance, ACCA qualified since 2008, and certified in SAS Machine Learning with an Advanced Statistics diploma, and actively using Microsoft Power tools (Power BI and Power Query Editor).

KEY SKILLS

• Manage C-Suite relationships, including excellent multiple senior client stakeholder management (Finance; Non-Finance).
• Lead end-to-end Finance cloud transformation projects, from sale proposal, design, delivery, and adoption.
• Drive Practice Development and go-to-market activities via accelerators and enhancements to propositions and offerings.
• Manage various types of risk: delivery; reputational; personal; and other types of risk.
• Leading teams to deliver to excellent standards through structure, motivation, and constructive feedback.
• Motivator, team player, strong gravitas, proven ability to deliver in fast-paced environments.
• Project budgeting and expenses tracking to ensure margin is maximised without compromise on quality of delivery.

CORE ACHIEVEMENTS

• Led the strategy and delivery of an EPM Azure cloud Global Reporting Transformation (Management and Operational R2R), generating > £3m / Year 1 revenue as part of a multi-year Private Sector programme.
• Managed three phases of “Go-Live” implementations and markets’ adoption for the world’s largest cloud-based Finance transformation in Financial Services; part of a large cross-functional multi-year programme focusing on Order to Cash (OTC).
• Created a benefits business case for a Global Data Quality Remediation project, identifying potential for >$7bn reduction on global Risk Weighted Assets (RWA).
• Managed the delivery of cost-reduction project for TMT across Finance, Marketing, Networks and Human Resources.
• Drove go-to-market activities via accelerators and enhancements to propositions and offerings, including an Integrated
• Planning proposition consisting of Reporting, Data Science and Planning (leveraging Anaplan, Power BI and R); leading to new client conversations and engagements.
• Led buy and sell side on asset sale transactions, including advanced pre-sale pricing modelling and due diligence activities.

PROFESSIONAL EXPERIENCE

DELOITTE/KPMG – FINANCE & PERFORMANCE                                                                                                                                                                                                                             Oct 15 – Current

Sale, Design, Delivery of pivotal Projects under Global Programmes (FS Retail Banking, Asset Mgmt.; Private Sector Retail, TMT)

• Fostered key relationships with project and programme sponsors to enable projects’ longevity.
• Led Finance cloud-based transformation projects across various lifecycle stages across Reporting and Planning).
• Initiated Reporting Strategy, including framework from design principles through to governance forums.
• Applied agile, waterfall and hybrid methodologies to the solution build, test, and implementation phases.
• Led high performance teams, on/near/offshore consulting and client resources.
• Managed medium sized teams and provided regular 360o feedback, coaching and mentoring team members and colleagues – firm believer of kaizen philosophy to embed a continuous improvement culture.
• Engagement financials, ensuring regular planning and tracking of costs to control expenditure.
• Identification of operating model changes, namely roles of future Finance/Commercial Business Partners and Executives.
• Design advanced Information Models, incorporating stakeholder requirements and liaising with all major countries/markets (from node to leaf level accounts) – using visualisation tools (Power BI, Tableau, Qlik).
• Led innovative Proof of Concepts (POCs), involving Natural Language Processing (NLP), Natural Language Generation (NLG) and Data Science, across different solution vendors.

Various roles across Private and Financial Services Industry Organisations                                                                                                                                      Sep 05 – Sep 15

Royal Mail PLC; Travis Perkins Group PLC; Hillesden Securities (FS Asset Management); 

Home Retail Group PLC (Retail and FS); Booker Tesco PLC; Suzuki GB PLC; Mercedes Car Group (Daimler)

Roles ranging across Finance and Commercial Business Partner, Senior Analyst and Internal Project Consultant

• Led Planning, Budgeting and Forecasting (PB&F) for Finance and Commercial/Operational Finance teams, focussing on transforming central PB&F models to increase integration and drive consistency of planning P&Ls.
• Provided business intelligence from internal/external data sources to drive decision-making (global insights) on market and competitor benchmarking - including presentations to Senior Management, research and report writing.
• Created and re-designed financial models for cost control and profitability assessments, i.e. internal labour efficiency; projects (including tenders and appraisals); debt sales; commercial initiatives.
• Preparation of periodic/FY P&L; Balance Sheet; Cash Flows and Management Reporting, inc. Stock Exchange submissions.
• Led due diligence activities to perform a summary level and thorough assessment of the asset portfolios tendered.

Education / Training / Certifications

Qualifications      FCCA (Fellowship in Association of Certified Chartered Accountants)                                                                                                                          Aug 08                                       

                        BA Accounting & Finance degree (First Class pass)                                                                                                                                                          Sep 02 – May 05

                                        SAS (Statistical Analysis Software) Enterprise Guide and Miner  - predictive models                                                       Dec 09 – Sep 12

                                        Various courses on behavioural leadership; advanced visualisations                                                                                                                         ongoing

Other Skills and Interests

Computing            MS Office (Excel, Word, PowerPoint and Access); Visualisations (Power BI, Tableau, Qlik); 

BI (Business Objects; Essbase); ERP (Oracle, Azure, SAP)

Languages             English (Fluent); Portuguese (Native); Gujarati (Fluent); Spanish (Advanced); French (Basic)

Interests               Former business owner (Fashion retail clothing); trekking; sports (football / team sports); voluntary charity work