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Sophie England

Sophie England

Event Marketing Manager at Qualtrics XM

Marketing / Advertising / Public Relations

London, Greater London

Social


About Sophie England:

Event professional with 6 year’s experience delivering small to large-scale events for US & EMEA markets. A reliable, conscientious and hard-working individual evidenced through; internal promotion, delivery of multiple events & projects simultaneously, working in a fast-paced environment with challenging timescales, whilst managing various stakeholder relationships. 

I deliver excellent customer experience standards to engage & inspire attendees, making constant improvements to the customer journey, keeping satisfaction high to gain repeat clients, drive pipeline generation and support business growth. 

I consider myself a strategic thinker, brimming with new ideas about how to innovate and develop events and improve collaboration between internal teams and cross-functions.

My intentions are to obtain a position which will teach me something new, expand my knowledge and challenge me, as well as allow me to showcase my current skill set, creativity and ideas.

Experience

I have 6 year’s experience delivering small to large-scale events for US & EMEA markets. I am a reliable, conscientious and hard-working individual evidenced through; internal promotion, delivery of multiple events & projects simultaneously, working in a fast-paced environment with challenging timescales, whilst managing various stakeholder relationships. 

I have over 5 years experience in the information services industry, delivery conferences in the US for Pharma, Life Sciences, Construction & HR industries. This involved being the operational lead in project teams, responsible for end to end delivery of 2-3 events per month including international travel and onsite management. I was a senior member of the customer delivery team, managing 2 direct reports at event coordinator level, including training a wider team on delivery, developing new processes to improve team efficiency and sharing my knowledge. My role included building relationships with all customer types; delegates, speakers and partner management, supplier management (RFP, sourcing, negotiating, contracting, working with venues, PCO, AV) and managing budgets from 60k - £1m, regular re-forecasting to influence business and growth decisions and provide a successful event experience for customers.

Over the past year, I have worked for a technology company that focuses on providing customer and employee experience solutions. I am currently working as the Event Marketing Manager for EMEA to deliver scalable live events across the region. I work closely with multiple stakeholders and collaborate with the EMEA marketing team to drive business growth & pipeline across EMEA. I project lead on campaigns & event experiences for executive VIP clients, sponsored 3rd party activities & tradeshows and Qualtrics hosted events. This includes developing promotional strategy, driving registrations through customer & sales success kits, email & social channels and tracking campaign performance. As well as end to end logistical management, from negotiations for venue contracts, event activations, F&B, AV, travel arrangements, creative & branding, travel & onsite team management. I deliver excellent customer experience standards to engage & inspire attendees, making constant improvements to the customer journey, keeping satisfaction high to gain repeat clients, drive pipeline generation and support business growth. 

I enjoy my day to day role, however I am currently at risk of redundancy so looking to find a similar role where I can continue to expand my knowledge and skill set. My intentions are to obtain a position which will teach me something new and challenge me, as well as allow me to showcase my creativity and ideas. I consider myself a strategic thinker, brimming with new ideas about how to innovate and develop events and improve collaboration between internal teams and cross-functions. 

Education

Solent University, 2013 - 2017

BA (Hons) Event Management

First Class Honors 

• 92% dissertation result 

• Awarded Ellucian Prize for student  success and excellence throughout  undergraduate study. 

• Team Leader of events group

• Student Ambassador, 2014 - 2017 

Bishop Stopford’s School 

& Sixth Form, 2006 - 2013 

• A Levels in English Literature,  Business Economics and Applied IT

• 10 A*- C GCSE’s 

• Form Captain & House Prefect

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