Sukhvir Purewal

Hardworking and driven sales professional with 20 years of experience attending to needs of customers and converting prospects to increase sales. Experience of working independently and collaboratively within a team to foster client relationships and drive sales. Astute in identifying decision makers within prospect account to initiate sales process and deliver successful results. Team-minded in collaborating with management to strategise and improve sales approaches. Accomplished in emphasising technical features and benefits of products and services.

Sales Director, 01/2019 to Current

Harmonic Software Systems - Billingshurst, West Sussex

• Generate new business leads and opportunities to maximise revenue
• Qualify prospects to determine sales possibilities and improve conversion efforts.
• Use cold-calling, email outreach and LinkedIn to source and develop leads and opportunities.
• Regularly attend and exhibit at industry-specific events such as 'The Manufacturing & Electronics Show' (Farnborough & Manchester), 'The Electronics Design Show' (Coventry), 'Design Engineering Expo' (Birmingham), 'High Integrity Software Conference' (Bristol), 'The Space-Comm Expo' (Farnborough), 'DPRTE', (Aerospace & Defence Procurement event, Farnborough).
• Devised 10 touch prospecting method to ensure maximum effort is implemented when trying to reach prospective clients.
• Manage client relationships from early stages of sales process through to post-sales.
• Cultivate strong partner relationships with key organisations and professionals to support future business growth objectives, such as IBM, Arrow Electronics, Wind River, Green Hills Software, ADS, Optica, SCSC, manufacturers and suppliers.
• Deliver professional sales presentations, creatively communicating product quality and market comparisons to prospective clients.
• Effectively handle daily customer meetings, sales calls and account management tasks, improving sales efficiency.
• Created and managed client contracts, negotiating positive, profitable terms to aid target revenue attainment.
• Maintain contact with customers throughout sales and pre-delivery process.
• Built long-term and positive relationships with customers to enhance loyalty, retention and generate referrals with clients such as Abaco Systems, Airbus, Babcock International, Curtiss Wright and Leonardo.
• Work with internal and external teams to initiate marketing strategies to grow at national, regional and specific sector levels, such as internal marketing manager, Lead Forensics, Sales Force and Tactic Sync.
• Nurture leads through sales pipeline within target timeframes.
• Achieved and exceeded sales target across all products and services.
• Yr1 Achieved 133% of Target
• Yr2 Achieved 146% of Target
• Yr3 Achieved 105% of Target
• Yr4 Achieved 107% of Target
• Yr5 on Target to Achieve 107% of Target

A-Levels, 09/1999 to 07/2001 

Stafford College - Stafford, STS 

• Music Technology Pass
• GNVQ Leisure & Tourism Pass 

GCSEs, English, Math, Science, Business, Music, Language, 09/1992 to 07/1999 

The Weston Road Academy - Stafford, STS 

• English B, B 
• Music B, B 
• Business Studies B 
• Punjabi B 
• Math C 
• Science C, C 
• French C