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2 years ago

Why Your Book Needs A Press Kit Page

David Amerland · Talk to an author about having a press kit for their book and they begin to hate you. Ask them to summarize it in 200 words or less and their first reaction is to dive into the Dark Web looking to hire a hit man. It sounds extreme but it is understandable. Press Kits appear super ...

3 years ago

How to develop a post-pandemic B2B marketing strategy

Petra Smith · Over the last year, the relationship-driven B2B marketing has transformed in a significant way and what has started as an immediate response to a crisis, is now becoming the new norm. Compared to the more transactional interactions associated with B2C businesses, the traditional ...

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