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2 years ago

The Importance of Context in Search Marketing

David Amerland · Context defines the meaning of data. We are unlikely to act on something that holds no meaning for us. In that statement there is the formula for success in search marketing and branding. Dive in. · #intentional #marketing #semanticsearch #search

2 years ago

Decision Making, Entities, Search and The External World

David Amerland · I came into the entire area of decision-making, identity, intent and motivation via my deep understanding of semantic search. I am talking here, in this, diagram about the individual, but consider how by substituting "sensory input" with "indexing" we may as well be talking about ...

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