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    Brand Manager - Surrey, United Kingdom - Blakeney Point Search

    Blakeney Point Search
    Blakeney Point Search Surrey, United Kingdom

    4 weeks ago

    Default job background
    Permanent, Full time
    Description
    We are looking for an enthusiastic Brand Manager to look after a global brand. You will be managing a market leading brand sold in over 150 countries and one which is the Number 1 brand in its category in Europe
    Reporting to the Marketing Manager, you will have ownership of part of the brand portfolio.

    You will create and deliver marketing plans within an allocated budget to achieve agreed objectives of sales, profit and market share.


    MAIN TASKS AND RESPONSIBILITIES
    Brand management
    Support the Marketing Manager on leading the brand strategy on the UK market
    Liaise with the global team in Europe
    Identify market risks & opportunities to build growth plans in line with business targets
    Support the Marketing Manager on building the annual brand plans to the business and key customers (Tesco, Waitrose, etc.)
    Build a strong activation plan in line with the brand objectives
    Work with the shopper team to implement branded activations as part of shopper marketing process
    New product development
    Bring in depth consumer understanding to develop and implement consumer led NPDs
    Support the Marketing Manager on identifying from the global pipeline the next big UK NPD and lead the go to market plans including benchmarking, initiative sizing, retailer sell-in and launch activation
    Manage the artwork development processes, working with creative agencies and the local Quality team
    Proactively communicate with the central marketing team to ensure projects are delivered on timePackaging
    Manage the artwork development process for the brand range.
    Lead the packaging recyclability project with the European factory and packaging teams.
    Business analysis
    Provide regular analysis and reporting of the brand performance (sell-in, sell-out, consumer panel), as well as competitor tracking
    Outline recommendations for action when and where necessary
    Finance
    Support the Marketing Manager on managing the brand budget reconciliation
    Create purchase orders
    Guardian of the products P&L working closely with the FP&A team
    Media
    Support the Marketing Manager on defining the media strategy of the brand
    Work with the creative media agency to create stand-out and engaging brand communications
    Oversee execution of ATL and BTL activation across the full media mix
    EXPERIENCE, KNOWLEDGE AND SKILLS REQUIRED
    Minimum 3 years of experience in brand marketing FMCG (Food industry is a plus)
    The ability to analyse data sources, and experience using systems such as Nielsen/IRI/Kantar
    Strong project management and organisational skills, with the ability to prioritise effectively and work under pressure in a fast-paced environment
    Excellent written and spoken English, and the ability to communicate with clarity.
    French-speaker is a plus
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