Performance Marketing Manager - London, United Kingdom - The Jeya Group Ltd
Description
Reporting to the Performance Marketing Lead, lead all performance marketing activity for the Business Unit marketing team in line with the strategy.
Responsibilities include:
- Define and optimise effective and efficient ways of working with the Portfolio & Partnerships and Brand teams to deliver marketing objectives and hit targets
- Effectively communicate performance marketing campaign objectives, benchmarks and KPIs across the marketing team
- Create performance marketing campaigns which acquire marketing qualified leads, convert customers and grow revenue
- Ensure all performance marketing activity is consistently measured, evaluated and optimised
- Continually test, optimise, innovate and proactively share results and insights with the team
- Provide reporting and analysis on all performance activity performance and KPIs across the team
- Manage marketing operations and technology projects which make difficult processes easier, improve the impact of marketing activities and drive more efficient spending.
- Proactively engage, align and collaborate with the performance marketing and web strategy teams.
- Ensure the performance marketing budget is consistently managed
- Provide performance marketing guidance, proactive upskilling and encourage best practice sharing across the marketing team
Who we are looking for:
- Experience in performance marketing across both customer acquisition and retention
- Experience of managing multiple campaigns simultaneously
- Ability to manage multiple stakeholders across teams in order to meet objectives and deliver results
- Indepth knowledge of performance marketing KPIs, terminology and best practices
- Experience of managing performance marketing platforms and activity inhouse
- Strong analytical skillset with experience of managing multiple projects simultaneously to drive results
- Budget management experience
- Exceptional attention to detail and highly organised
- Proactive, pragmatic and analytical mindset
- Positive, collaborative, cando attitude
- Passionate about customer data and experience
- Excellent communication skills
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