Performance Marketing Manager - London, United Kingdom - The Jeya Group Ltd

Tom O´Connor

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Tom O´Connor

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Description

Reporting to the Performance Marketing Lead, lead all performance marketing activity for the Business Unit marketing team in line with the strategy.


Responsibilities include:

  • Define and optimise effective and efficient ways of working with the Portfolio & Partnerships and Brand teams to deliver marketing objectives and hit targets
  • Effectively communicate performance marketing campaign objectives, benchmarks and KPIs across the marketing team
  • Create performance marketing campaigns which acquire marketing qualified leads, convert customers and grow revenue
  • Ensure all performance marketing activity is consistently measured, evaluated and optimised
  • Continually test, optimise, innovate and proactively share results and insights with the team
  • Provide reporting and analysis on all performance activity performance and KPIs across the team
  • Manage marketing operations and technology projects which make difficult processes easier, improve the impact of marketing activities and drive more efficient spending.
  • Proactively engage, align and collaborate with the performance marketing and web strategy teams.
  • Ensure the performance marketing budget is consistently managed
  • Provide performance marketing guidance, proactive upskilling and encourage best practice sharing across the marketing team

Who we are looking for:

  • Experience in performance marketing across both customer acquisition and retention
  • Experience of managing multiple campaigns simultaneously
  • Ability to manage multiple stakeholders across teams in order to meet objectives and deliver results
  • Indepth knowledge of performance marketing KPIs, terminology and best practices
  • Experience of managing performance marketing platforms and activity inhouse
  • Strong analytical skillset with experience of managing multiple projects simultaneously to drive results
  • Budget management experience
  • Exceptional attention to detail and highly organised
  • Proactive, pragmatic and analytical mindset
  • Positive, collaborative, cando attitude
  • Passionate about customer data and experience
  • Excellent communication skills
Please send your CV to apply

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