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Deeside

    SEO Manager in Deeside - Iceland

    Iceland
    Iceland Deeside, United Kingdom

    4 days ago

    Iceland background
    Full time Marketing / Advertising / Public Relations
    Description

    SEO Manager:

    Overall Purpose of the role:

    The primary objective of the role is to increase organic search traffic.

    Roles and responsibilities:

    • Plan, develop and implement the company wide SEO strategy
    • Proactively promote SEO best practice throughout the business
    • Work closely with our in-house teams and our PR agency to grow offsite SEO performance
    • Carry out competitor analysis, keyword research, content reviews and other associated research
    • Be hands-on with the implementation of onsite SEO tasks including designing information architecture, on-page optimisation, site audits, structured data implementation and so on.
    • Play an integral role in the development and execution of the content strategy
    • Define SEO KPI frameworks and reporting processes
    • Undertake ad hoc research/analysis/ troubleshooting when required by the business
    • Work closely with our inhouse development team to implement technical SEO improvements
    • Keep up to date with the latest trends across SEO and content marketing

    Skills:

    • Strong commercial awareness and the ability to prioritise tasks based on what is best for the business
    • Strong project management and time management skills to ensure projects are delivered in an efficient and timely manner
    • Thrive in a fast-paced environment, managing multiple projects to ambitious deadlines
    • Excel as part of a team and an organisation which values collaboration
    • Ability to communicated technical SEO in a way that is easy to understand
    • Excellent attention to detail is a must
    • Creating reports in Excel, Google Sheets and Google Analytics
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